In addition to proven communication channels for online customer acquisition, direct phone marketing or personal advice in your Engel & Völkers real estate shop, trade fairs and promotional events are another promising opportunity to present your offer to a broad and interested audience. As a franchisee of our internationally renowned brand, with a convincingly designed CI exhibition stand, you are able to generate additional orders and thus achieve a not inconsiderable increase in sales for your franchise company - participation often pays for itself with just one generated lead. Read here how you can design your trade fair presence in such a way that you address as large a number of visitors as possible and that you can present your real estate brokerage services.
A basic prerequisite for the high reach of your real estate agent trade fair appearance as Engel & Völkers franchisee is to find a trade fair or event that combines the greatest possible balance of familiarity and regionality: major real estate fairs such as Expo Real in Munich or MIPIM in Cannes attract Regularly many thousands of visitors to the exhibition halls, but factors such as high stand rents, strong competition and a lack of regional reference to your real estate agent license area make participation only conditionally recommendable. Smaller trade fairs near your Engel & Völkers real estate shop are often the better choice, since you can target both search customers and owners who intend to sell in the area. Trade fairs with a real estate or investment focus are usually more suitable than thematically unspecific events, since visitors often appear with a specific concern and can come across your company in search of the right offer. But even at city festivals, on the fringes of major events and similar events, unforeseen contact options can arise - here as Engel & Völkers franchisee, it is important for you to weigh up the existing options.
Engel & Völkers will be happy to advise you as your franchisor on the most promising options in your area!
If you have decided to appear at a suitable trade fair, you should also pay special attention to the stand design. While you can obtain numerous high-quality design elements directly from your Engel & Völkers franchisor in accordance with the CI, you should place particular emphasis on the type and size of the stand, but also on the appropriate equipment of the stand. Since you, as a real estate agent, do not exhibit any direct products, the rental of disproportionate stand space is usually unnecessary. Smaller stands, which attract visitors' attention thanks to effective eye-catchers and convince with an open, inviting structure, for example, are preferable in terms of both their effect and the costs involved. The concisely positioned Engel & Völkers logo and the uniform, quickly recognizable coloring in connection with a high-quality, exclusive appearance of your employees give you an attention advantage over other exhibitors, as our brand is associated with first-class real estate services worldwide. With comfortable seating and snacks, create a comfortable atmosphere in which visitors like to listen to your real estate agents. On tablets, monitors or scoreboards, you can highlight the highlights of your offer as Engel & Völkers franchisees as well as attractive offers from your real estate portfolio in order to draw visitors' interest to certain elements. Particularly interactive activity options ensure that visitors stay at your trade fair stand: How about, for example, a self-test on the topic "What is your dream house?" Or a free initial consultation on the sale of a property directly on site? Since there are creative, unconventional stand offers that ensure lively customer flow, there are no limits to your ingenuity!
With Engel & Völkers you have found a franchisor who not only supports you in the everyday marketing of real estate in the licensed area of your choice, but also in the planning and implementation of trade fair appearances. Become part of our worldwide network of over 800 locations and maximize your sales potential as an independent real estate agent with an exclusive Engel & Völkers franchise license. For further information on our franchise offer, our expansion team will be happy to provide you with a personal information meeting: Simply fill out our contact form, which you can reach using the red button on the right-hand side of the screen, or call us at +49 ( 0) 40 36 13 10. We look forward to you!
