Among the currently most used social online networks, Instagram has proven to be a particularly promising marketing tool: With over 500 million users worldwide, you can achieve a very high reach through convincing posts on Instagram - the number of users grows every day! Especially younger target groups in the age group of 20 to 40 years can be easily reached via Instagram. As the importance of non-digital marketing formats gradually decreases, you should pay special attention to your online presence on Instagram. The likelihood that users will interact with the postings you have published, i.e. click the “Like” button, leave a comment or get in direct contact with your real estate franchise, is higher on Instagram than on any other platform and exceeds it so-called interaction factor of Facebook, which is also used a lot, 20 times. So if you want to appeal primarily to young buyers and sellers of real estate, Instagram offers the most promising way to do this today.
Basically, you can use Instagram as a convincing advertising measure in two ways.The initial situation is always the same: First you need a clearly defined advertising message: Do you want to sell a certain property in your franchise license area? Should new orders be obtained or additional real estate agents recruited for your company? Once you have determined the intention of your campaign, you can start with the creative design of the postings. Instagram offers the option of uploading images, but short video clips are often more convincing. The so-called “hashtag” function allows you to enter certain key terms that are associated with your posting - it is then displayed to the users who entered the term in the search. Users also have the option to "subscribe" to their posts so that they can see all future publications from your company. This way, the spread and popularity of your messages can be further increased.
Based on this, you have the option of having your posting advertised as a paid ad by Instagram. In this case, you determine in advance the target group that you consider relevant for your offer. For example, if you would like to advertise the sale of a single-family home, you could address all men and women aged 30 and over within a predefined radius. Concrete target group interests can also be defined in advance. The ad is then displayed accordingly and not only achieves a high reach, but is also presented in a dedicated manner to those who are probably interested in your offer.
As a Engel & Völkers franchisee, you can share your publications on Instagram in accordance with our uniform corporate identity features: Our brand logo and characteristic colors are associated internationally with high-quality services in the real estate segment and make it easier for you to raise the profile of your offer on Instagram. Experience has also shown that the franchise-based postings themselves can be expected to be more efficient due to our brand reputation, so that you can use Instagram even more effectively as a tool for customer acquisition.
Use these competitive advantages in online marketing and become an independent real estate agent at Engel & Völkers! There is a comprehensive selection of exclusive license areas where you can open your own Engel & Völkers real estate shop. Within our franchise system you get access to our high-quality further education offers, our valuable contact network of license partners, reserved search customers and partner companies, as well as our innovative software range, which will significantly enrich your activity as a real estate agent. We look forward to further informing you about our offer for franchisees in a personal initial interview. Call us to schedule an appointment at +49 (0) 40 36 13 10 or alternatively click on the red button on the right side of the screen to call us via our contact form!
