Promoting sales in Passeig de Gràcia in Barcelona is the main objective of the seventh edition of Shopping Night Barcelona. Between restaurants and shops, more than 100 establishments will open their doors on the night of December 1st. In addition, the event will feature 'Alice in Wonderland', one of the most famous works of Lewis Carrol, which will be honoured this year.
The 1.4 kilometres of the Passeig de Gràcia will be divided into ten different spaces with names related to 'Alice in Wonderland. There will also be shops that will keep their doors open from 20.00 until well into the night. This will provide the opportunity for consumers to make their purchases at untimely hours.
Ágatha Ruiz de la Prada will be in charge of being the Queen of Hearts and the host of the VIP party that will take place at the Palau Robert. It will be attended by members of the organisation, 'influencers' and representatives of the institutions of Barcelona. For its part, the Garden of the live flowers, just in front of La Pedrera, will have the privilege of hosting the TSBN Espai Outfit, an urban walkway whose purpose is to show the most original creations of the Passeig de Gràcia shops. It also aims to encourage the meeting between fashion students and entrepreneurs.