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Habits to help you succeed as an estate agent

The current business model has changed. Today's consumers are better informed and much more demanding than they were in the past. This is why it is essential to obtain the help of a competent and tenacious property consultant. To succeed in this profession it is very important to have a set of skills and values ​​that can convey a clear message to the client. The consumer is the one who is in charge and will put his trust in the professionalism of the consultant as long as he is able to satisfy his needs.

One of the most complex jobs in the property sector has to be working as a consultant. A great deal of responsibilities lies in this job position, because the agent has to respond to the demands of the client and offer his services in an effective manner.

When it comes to improving performance, a consultant must be aware of how important it is to internalise marketing values ​​until they become his own. In this way, a successful adviser must have optimism and must know how to listen. Feeling passionate about his work is key as well as having the ability to pick himself up after failure. 

Networking is the basis of the future in the property market and a successful consultant must do everything possible to bring value to his job and know how to transmit it. The way to do this is to face the changes that have occurred during these last few years and adopt new strategies to open new paths. The idea is to differentiate yourself from the rest by getting contacts and rubbing elbows with the best in the industry as well as exploring new locations and planning your timetable effectively.



Madrid - Hábitos para triunfar como consultor inmobiliario


Managing time can be quite a challenge, but to succeed in business it is essential to serve each client as he deserves. This means that you must have enough time to resolve all their concerns so that the consumer leaves your office fully satisfied and with a good impression. To be more precise, only carry out the tasks within your schedule. Rushing is never good and if necessary, property visits must be delayed.

Following this same line, the consultant should provide a more direct communication with the client so it is essential to listen. It is important to know the client's circumstances and be aware of what they want. A good networking with customers is to be a good leader, who has extensive knowledge of the sector and to keep an eye on the competition in order to be always informed about the property market. This will enhance your reputation as a result.
Engel & Völkers are the innovative leaders and know how important it is to have well-defined guidelines and have great management when showing a house to a prospective buyer. The agent must be able to answer any questions that may arise, with the help of a comprehensive report on the features of the property.
There is no doubt that you have to dedicate time, resources and a great deal of effort to this job. The constant training to get to know the industry in depth, continuous learning and good habits are key to becoming a successful estate agent. To all this we must add that talent comes from within, but it must be in tune with your image. Both of these are the determining factors to attract potential customers.

Caring for your image is a fundamental requirement. It is the first thing that the client sees and it is necessary to transmit seriousness, responsibility and professionalism. You must pay special attention to the type of clothing, shoes, the combination of colours you choose and play with all the possibilities that fashion offers you. Clothing should not be over the top or too casual. You must build on people's trust and emit a careful image that reflects what you sell. Shoes, hair, hands, everything is part of your personality and it is important to transmit order, cleanliness and neatness.


Marketing values ​​are the best guarantee to achieving successful results in the medium or long term. Training, punctuality, professionalism, image, empathy, good networking, and knowing how to surround yourself with the best in the sector are fundamental in this profession. At Engel & Völkers, we are committed to exclusivity, passion and competence, and we know that good habits are essential to meet the demands of the most rigorous exclusive clients.

Yes, we are the innovative leaders and our company that specialises in the sale of luxury properties is one of the most popular firms in the world. Our brand or what makes us unique is the strength with which we face the challenges and the passion we put into each project. But in order to offer a high quality service, it is necessary to have efficient employees, people willing to advance their careers and meet the demands of not just the customer's, but of the market itself. And the main mission of Engel & Völkers is to please and impress its customers, which is why our network of partners continues to grow.

If you want to attend our Real Estate Key Event, on March 14th, registe ➡ HERE

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