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Engel & Völkers Licence Partner Spain > Blog > Black Friday in the real estate market: some aspects to keep in mind

Black Friday in the real estate market: some aspects to keep in mind

On November 23rd, one of the most important sales days for eCommerce took place: Black Friday. However, this campaign has managed to cross as many borders as sectors, and not even the real estate market has been able to resist joining the sales that have to this date become one of the most anticipated by consumers around the world. 

The Origin of Black Friday 

At Engel & Völkers in Spain we have realised that in recent years the real estate sector has been inspired by this date as it has given a renewed boost to the world of sales. Since one of the most important commercial events of the year is Black Friday, there are many real estate and construction companies that have recently launched to become part of it. 

But what is the origin of this day in which prices plummet significantly? Like many other aspects in our culture, this event has been imported directly from the United States. 
Right after Thanksgiving, American vendors start the Christmas campaign. The first Friday of this month is one of the days with the largest influx of customers in shopping centres or any other discount shop. 
Thus, proving that the high number of people visiting the shops did not correspond to the bulk of sales, the shop owners and those responsible for the sales decided to launch an aggressive campaign of offers, discounts and promotions for this day and they always manage to reap into a success that few can imagine. 
Now, why Black Friday? Although this is not at all corroborated, it is believed that it was because it was the day when the red numbers or profits of many shops became black. This means the losses gave way to the profits from the Christmas campaign, which seems a good reason to explain where the name comes from. 

 Spain
- Black Friday en el mercado inmobiliario

Has Black Friday Been Popular in Real Estate?

 The truth is, no. Black Friday has been expanding little by little to sectors, such as fashion, consumer electronics and entertainment, but the real estate sector has remained somewhat out of temporary offers on these days.

Moreover, it is not something that has only to do with Black Friday, because of its unique configuration the real estate market does not understand much about the periods of sales or the exclusive promotions. 

What has been produced in a remarkable way in recent years is an increase in demand during this time. After all, Black Friday is one of those times of the year when the consumer is more tempted to make important purchasing decisions. 

Thus, the experts in the real estate sector have noticed an upturn in sales transactions without the luxury sector being left out of this trend. Even though the Black Friday within the real estate industry is not focused in an important way on the discounts or promotions, its volume of operations is much greater than the discounted items in the shops so much so that the client feels completely satisfied at the end. 



What to Expect from the Black Friday Real Estate  

Buying a house is not the same as getting a new smartphone, so the best thing to do is always have a good team of real estate agents like Engel & Völkers in Spain on hand in order to avoid making a wrong decision.  

The luxury market is one of the best in this regard. The volume of transactions that focuses on the days surrounding the Black Friday is quite important, so the task of the agent will be to properly guide the interested party in making a purchase.  
As we have already pointed out, in the real estate sector focused on luxury properties, these consumer habits are increasingly present. What does not get forgotten from the above is that quality service is not compromised at all.  

Although it may happen in other shops, the Black Friday real estate is still dominated by the commitment of great professionals who maintain very high quality standards. Black Friday is not synonymous here with great offers, although it is a higher volume of transactions, it is by no means lower quality advice or service that customers can expect.  



The Importance of Referring to A Real Estate Agent  

The most important aspect is to understand that offers in real estate should be taken with some caution. For example, a luxury home that is for sale at its market price will hardly be affected by an event such as Black Friday.  

Yes you can find a greater number of properties, something that Engel & Völkers in Spain has long been offering. Our firm has become one of the benchmarks of the luxury sector throughout the country. With delegations in the main cities of Spain, our work has enabled many people to find the type of homes they are looking for in the luxury sector.  

Our agents move with ease within this space. Black Friday may be assimilated as a consumer habit that is increasingly extended to more sectors, but this does not neglect the fact that Engel & Völkers in Spain always gives its utmost attention to providing professional and effective advice. The important thing is not the sales volumes, but the satisfaction of closing a deal for all the parties. 

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Engel & Völkers
Licence Partner Spain
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Property on offer in Spain

In recent years, the Spanish property market has become a sector particularly valued by international investors, and it's no surprise. Between 2009 and 2014, property prices in Spain underwent notable changes, and as a result properties are currently being sold at very competitive prices. This situation applies to houses both for sale and to let, as well as to more luxurious properties, making Spain a practically unique case in Europe. The best investment possibilities can be found in Spain's high-end properties.

The high-end sector is the most interesting to the international investor. Many people the world over consider property in Spain, especially in the larger cities, to be some of the best patrimonial assets in Europe (a good example would be a luxury attic in Madrid or Barcelona). And as for the exclusively residential market, those who wish to have a second home in Spain, or buy a main house can also benefit from this situation. Logically, all of these benefits also reach the proprietors who wish to sell their houses.

Living and working in Spain

The quality of life enjoyed in Spain is the result of a unique combination of climatic, geographic, and of course, human factors. Living in Spain is an option that is contemplated by more foreigners every day, and buying a house is the first step towards that. Acclimatisation tends to be fast, and those who move in with the objective of developing business ventures can also count on easier administration when buying a house. Spain's high quality property market paves the way forward.

The type of property which one moves into in Spain will obviously depend on the newcomer's aspirations. Those who head to Spain, whether to live or to work, can enjoy the wonderful surroundings, either in an apartment with a view (of the beach, mountains or the city) or in a house right on the coast. For more information, it can be very useful to seek the advice of an estate agent in Spain, who will analyse the most interesting offers based on the prospective buyer's criteria.

Selling your house in Spain

Selling your house is another option for foreigners who live in Spain. Whether you are coming to the end of your stay in Spain or you just want to get rid of one asset in particular, the services of a reliable and trustworthy Spanish estate agent are essential. These professionals will examine the qualities of the villas in Spain that they want to commercialise, reaching the most advantageous sales agreements possible and getting the luxury properties in question on the market. Little wonder: if anything indicates the current context of the market it's that the role of the agent is basically to close a good sales agreement.

How to arrive in and travel through Spain

Alongside the properties that Spain has available, the country also offers areas of great patrimonial and natural interest. It's worth highlighting the excellent connections by land, sea and air to all the European capitals such as London, Paris, Berlin, Rome, Brussels, and Geneva, and many other European cities are less than a three-hour journey from the main Spanish airports. Those who travel to Spain have airports at their disposal not only in the main cities but also in the majority of the provinces. Another alternative to get around the country is via the complete train network that, on a smaller scale, consists of commuter trains to the inland regions, creating easy access to almost any town and property in Spain.