This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.
X

How to attract the right properties to your real estate portfolio

As an estate agent, it is completely normal to spend much of your time drawing strategies and methods by which to attract the right customers. However, if your portfolio lacks the right properties, it will be practically impossible to sell them and, therefore, your effort will have served no purpose. Here we will give you some tips to make your real estate portfolio more attractive. 

What Types of Properties Are For Sale? 

This is the first point you should look into. To find the perfect clients, you must search for those properties that most resemble their tastes and preferences. For example, if your target audience consists of people looking for detached homes with pools for between € 600,000 and € 800,000, turn your efforts towards attracting the properties that meet those requirements in your area. 

Spain - Cómo atraer las propiedades correctas a su cartera inmobiliaria

Spread the Word

Not only do you have to find a person willing to sell a property through you, but you must also convince them that you are the ideal agent for this task. Although the seller has not yet used your services, you can guarantee them that there is demand for their home as you have previously sold other similar properties so your services are completely reliable and trustworthy. 

Treat the Seller the Same as the Buyer

Some estate agents make the mistake of giving preference to the buyer over the seller since the buyer is the one paying their commission. However, you should always treat them both the same. It is proven that by giving them the importance they deserve, the sale is made faster and both parties will be more satisfied. In addition, don't be surprised if the seller becomes a buyer at a later stage and needs the services of an agent. 

Take Advantage of Social Networks

In today's world, we are all connected with one another whether we like it or not. Therefore, you must be active through your profiles on Twitter, Facebook, Instagram or any other social network. This will give you the possibility to promote your brand and your products in order to attract the attention of buyers and sellers. 

Rely on Testimonials

Word of mouth still remains to this day the best marketing strategy. This is because we all tend to trust the recommendations of a friend or an 'influencer' rather than the commercial adverts on TV. Therefore, once you have completed a sale with your client, ask them to give their opinion about you on social networks or through your blog. You can even use those comments to post ads. 

Aside from allowing you to increase your client portfolio, the best thing about these five tips that we have just given you is that they will take up very little time. In fact, you will only have to dedicate a few minutes a day to put them into practice and integrate them into your work routine. You can be sure that, in a very short time, you will have more homes at your disposal and every one of them will have a greater demand.

Contact us now

Engel & Völkers Spain
Email
Back
Contact
Enter your contact details here
Thank you for your request. We will contact you shortly.

Your Engel & Völkers Team
Salutation
  • Mr.
  • Mrs.

I agree to the storage and use of my data according to the privacy statement and agree to the processing of my data within the Engel & Völkers Group  to answer my contact request or request for information. 

I can revoke my consent at any time for the future.

Send now

We know the true value of your property

Do you know how much your property is currently worth? No matter if you just want to inform yourself about the current market-price, or if you wish to sell your property for the best price: our experienced marketing experts are happy to assist you with a free and non-binding valuation.
Send now
Back
Contact
Enter your contact details here
Thank you for your request. We will contact you shortly.

Your Engel & Völkers Team
Salutation
  • Mr.
  • Mrs.
Please enter the property information.

I agree to the storage and use of my data according to the privacy statement and agree to the processing of my data within the Engel & Völkers Group  to answer my contact request or request for information. 

I can revoke my consent at any time for the future.

Send now


Array
(
[EUNDV] => Array
(
[67d842e2b887a402186a2820b1713d693dd854a5_csrf_offer-form] => MTM5MjE5NzU3NkJ4d29xancwTDVhZWFIRzEycXAxcW9SdElHdVBqMTdV
[67d842e2b887a402186a2820b1713d693dd854a5_csrf_contact-form] => MTM5MjE5NzU3NnlHcUR0Y2VlTXVPUndLMHZkMW9zMnRmRlgxaUcwaFVG
)
)