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Engel & Völkers Licence Partner Spain > Blog > How to attract the right properties to your real estate portfolio

How to attract the right properties to your real estate portfolio

As an estate agent, it is completely normal to spend much of your time drawing strategies and methods by which to attract the right customers. However, if your portfolio lacks the right properties, it will be practically impossible to sell them and, therefore, your effort will have served no purpose. Here we will give you some tips to make your real estate portfolio more attractive. 

What Types of Properties Are For Sale? 

This is the first point you should look into. To find the perfect clients, you must search for those properties that most resemble their tastes and preferences. For example, if your target audience consists of people looking for detached homes with pools for between € 600,000 and € 800,000, turn your efforts towards attracting the properties that meet those requirements in your area. 

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Spread the Word

Not only do you have to find a person willing to sell a property through you, but you must also convince them that you are the ideal agent for this task. Although the seller has not yet used your services, you can guarantee them that there is demand for their home as you have previously sold other similar properties so your services are completely reliable and trustworthy. 

Treat the Seller the Same as the Buyer

Some estate agents make the mistake of giving preference to the buyer over the seller since the buyer is the one paying their commission. However, you should always treat them both the same. It is proven that by giving them the importance they deserve, the sale is made faster and both parties will be more satisfied. In addition, don't be surprised if the seller becomes a buyer at a later stage and needs the services of an agent. 

Take Advantage of Social Networks

In today's world, we are all connected with one another whether we like it or not. Therefore, you must be active through your profiles on Twitter, Facebook, Instagram or any other social network. This will give you the possibility to promote your brand and your products in order to attract the attention of buyers and sellers. 

Rely on Testimonials

Word of mouth still remains to this day the best marketing strategy. This is because we all tend to trust the recommendations of a friend or an 'influencer' rather than the commercial adverts on TV. Therefore, once you have completed a sale with your client, ask them to give their opinion about you on social networks or through your blog. You can even use those comments to post ads. 

Aside from allowing you to increase your client portfolio, the best thing about these five tips that we have just given you is that they will take up very little time. In fact, you will only have to dedicate a few minutes a day to put them into practice and integrate them into your work routine. You can be sure that, in a very short time, you will have more homes at your disposal and every one of them will have a greater demand.

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Engel & Völkers
Licence Partner Spain
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    Spain

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