The history of human evolution has proved that only those who adapt quickly and effectively to new scenarios manage to survive. We do not want to sound over the top, but this is precisely what is happening in much of the global business scene. Business digitalisation has left no sector on the sidelines, including a market like real estate that's traditionally been unfavourable to changes. These companies have been forced to reconsider both their commercial strategy and their corporate culture in order to place the customer at the centre of a more interactive experience.
Digital transformation does not have to be seen as a painstaking strategy. It is also a little erroneous to think that this type of strategy only concerns new companies or those that are experiencing serious difficulties, but rather, the opposite. Experts recommend companies to take advantage of the expansive cycle to undertake the transition towards a much more digitised platform. Thus one of the great topics of previous years was when during the economic crisis new technologies were sold as a solution for firms that were facing difficulties.