In 2010, the city of Valencia started a new era in urban mobility to create cleaner and sustainable transport. Valenbisi is a bicycle sharing system, with a wide network of bikes available throughout the city. Despite the apparent complexity of articulating such transport network, the proposal to create an eco-friendly system has so far been successful. The main purpose of Valenbisi is to cover daily routes within the city, without traffic congestion, pollution, and harming the environment.
Following the example of other major European cities including Brussels, Dublin, Gothenburg and Marseille, the City Council of Valencia realised that it could reduce pollution and road congestion by introducing bicycle transportation. To facilitate the task, the Valencian Council designed an ambitious program to install collection points and bicycle storage for major urban areas. Thus, busy avenues such as Blasco Ibáñez, Naranjos and Aragón started to get filled up with blue bicycles. At the same time, new bicycle lanes were also created in these streets.