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Engel & Völkers Licence Partner Valencia > Blog > Networking: how to increase your contacts

Networking: how to increase your contacts

Networking is a strategy that is based, essentially, on extending the network of professional contacts of an entrepreneur or a company by making use of specialised social networks. Without doubt, LinkedIn is the best example of networking that exists at the moment because it allows millions of users from all over the world to connect with each other.

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Investing in networking is a success guarantee. This is fundamentally due to the fact that networking has a great future and it is extremely profitable when it comes to attracting new customers and making yourself known. However, getting those results is not always easy. So how do you do it?

The first thing to do is to clearly define a goal and then design a specific strategy to achieve the desired result as part of your career expansion. It is, therefore, imperative to act in the same way that you would in a personal relationship. Respect, sympathy and empathy are fundamental values ​​when attending fairs, events, meetings, etc.

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You should bear in mind that the aim of maintaining such an attitude is to convey a gracious image, which is accompanied by a well-structured and precise profile that makes the first contact you make with your followers as effective as possible. As you may already know, the first impression is the one that counts the most.

Before, most entrepreneurs were used to giving out their personal contact card. However, in networking and, in general, nowadays, it is important to maintain communication and not just in person. Putting social networks in your favour is always synonymous with acting diligently.

Earlier we mentioned that LinkedIn was the social networking site par excellence. Nevertheless, it is not the only one. Although Facebook and Twitter were not created with this purpose, the fact is that both are serving as a public mirror in which to obtain detailed information about what you think and say about a company, customer, product, etc.

Collaborative spirit and mutual trust are fundamental elements of this new relationship 2.0. If they do not exist, it is impossible to reap into the benefits. However, it is always wise to be cautious. In fact, in the not too distant future, the purpose will be that this understanding will eventually translate into business agreements and attracting new talent.

In short, it can be said that the great success of networking lies in the fact of acting without any hesitation and doubt.

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