The lively market of Luino

With the first warm rays of spring, the market of Luino, one of the most famous on the shores of Lake Maggiore, is returning to its peak after the winter season. The market in Luino takes place every Wednesday and is one of the largest in this area, with over 350 stands of all kinds, as well as being the oldest. On September 5, 1541, Charles V authorized it following the request of Counts Rusca di Luino. At the beginning the market took place alternately in Maccagno and Luino, but then the city of Luino was chosen to become the famous market place.

However, for more than 550 years, every Wednesday and throughout the day (until about 4 pm), the pretty lakeside town welcomes this market that attracts many local buyers and foreign tourists coming mainly from Switzerland and Germany.

At the market in Luino you can really find everything at very low prices: from clothing to leather goods, without forgetting local and non-local delicacies, flowers and plants, local crafts and souvenirs of the beautiful Lake Maggiore.

For one day a week, especially in the summer months, Luino is literally "invaded" by the bargain lovers with their cars and buses that take possession of all the streets and squares near the Lake. A pleasant confusion that, fortunately, does not seem to be affected by the current economic crisis.

The market was also a source of inspiration for Piero Chiara, writer of Luino, who created ironic and carefree stories and novels.

So, what are you waiting for?  Get lost in the colourful and lively streets of the market of Luino hunting for special bargains in a breath-taking location like that of Lake Maggiore?