The Milan Fashion Week was born in 1958, taking inspiration from the fashion shows of G.B. Giorgini, who was the first to present Italian designers' collections to the eyes of foreign journalists and buyers in 1951 in Florence. This event marked a turning point for Italian fashion, granting it unprecedented international legitimacy.
From that moment on, Milan Fashion Week assumes a prestigious position in the international fashion calendar, following New York and London and preceding Paris. This has defined the perimeter of the so-called "Fashion Big Four," representing the most influential fashion weeks globally. Milan's central position in this context further underlines the city's leadership role in the fashion world, confirming it as one of the undisputed capitals of style and elegance.
During the long-awaited fashion week, Milan comes alive in different areas of the city, each with its own unique character:
Quadrilatero della Moda: This is probably the most iconic and celebrated area during Milan Fashion Week. Located in the city centre, this zone is dotted with luxury boutiques, showrooms and ateliers of the biggest names in Italian and international fashion. Via Montenapoleone, Via della Spiga, Via Sant'Andrea and Via Manzoni are the main streets that make up this quadrilateral, where many of the most exclusive fashion shows and events take place.
Tortona Design District: Located in the Tortona area, this district has become in recent years an important creative hub. Former factories and industrial spaces are transformed into venues for fashion shows, presentations, and events related to fashion and design. Here, one breathes an innovative and experimental atmosphere, with a mix of established brands and emerging talents.
Porta Nuova: This area, in particular the Garibaldi district with Piazza Gae Aulenti and its Fashion Hub, has become one of the new frontiers of fashion in Milan. With its contemporary architecture and futuristic skyscrapers, Porta Nuova offers a modern and dynamic setting for numerous shows.
Brera: There is a romantic, bohemian atmosphere in Brera with its narrow cobbled streets and historic buildings. Fashion boutiques, art galleries and trendy cafés can be found here, making it a popular destination for those seeking a more authentic experience.
These are just some of the areas most involved during Milan Fashion Week, but the city as a whole is transformed into a living stage where fashion is the true protagonist.