Engel & Völkers Licence Partner Portofino > Blog > House for sale? Here are some suggestions to increase its perceived value

House for sale? Here are some suggestions to increase its perceived value

Have you decided to put your home up for sale, but would you like to make the most of it? In this article you will find effective strategies to win over your potential buyer at first glance.​



Let's therefore start from an important premise: the perceived value of a property is linked to the positive image that the house creates in the mind of the hypothetical buyer.





Never underestimate the power of imagination


Your potential customer must be able to imagine themselves in your home, live in it and personalize it with their own things: the suggestion is therefore to avoid excessive characterization. Therefore reduce the presence of photos and personal objects to allow visitors to view the house as a completely new project, ready to be customized according to strictly personal tastes.





Creates a harmonious flow between interiors and exteriors


Continuity often proves to be an ace in the hole: making the external environments a continuation of the internal ones in fact expands the spaces and illuminates the property in the best possible way. Therefore enhance the views, be they windows or French windows, always keeping blinds and curtains open, in favor of beautiful natural lighting.





Prefer essentiality


Clean lines, light colors and neutral tones help the buyer to think they can finish the spaces to their own taste. For this reason, avoid brightly colored walls, overly elaborate fabrics or too particular furnishings that could constitute a mental barrier for buyers, preventing them from visualizing the intrinsic potential of the house.







To conclude, creating the perfect living scenario is essential to attract potential buyers and enhance the value of your home on the real estate market. Trust us for a successful sale: our real estate agents will be able to give you the right ideas to give the perfect appeal to your property.


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Engel & Völkers
Licence Partner Portofino
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    16038 Santa Margherita Ligure (GE)
    Italy - P. IVA 02500800996

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