Today's world of luxury - a reflection by our agent Antony Charity

We are in the business of selling luxury property in a historical, tourism oriented marketplace. We do not have a need to convince ourselves of the quality of our ‘product’, we know what we have. However, let us take a minute to put our product into perspective, to travel the world and
compare our offering to that of other options that our target customer may consider. Discerning buyers of luxury goods and properties inhabit a world that is both larger and, paradoxically, smaller than ever before thanks to the options of high speed travel, work from anywhere internet and globalization of markets.

Tuscany is a jewel in the crown of world destinations. It has been a target for leisure travelers for more than 200 years and while appreciating in value again, high end property still represents a highly affordable option to be added to a capital investment portfolio. 

My object here is to put into context how luxury properties are positioned in the world of the multi-millionaire and while not all of our business represents this sector and each sector is as important as the other, there is something to gain by spending a few minutes to look at the market from a different angle.

Since drafting this article COVID-19 came along and is changing many things but, it is my belief, the world of luxury will survive - possibly even thrive!

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