The term Liberty derives from the name ofthe English man Arthur Lasenby Liberty (1858-1919), a London-based merchant ofhigh quality and high-quality art goods.
Liberty's goal was to improve, decorating, the objects produced by theindustries in order to avoid trivializing serial production, with automatic rejection of consumers.
The favorite decorations came from stylized shapes from the typical pastel colors inspired by the New Style Dolphin, flowers, fruit and grape bunches,amphorae, laurel wreaths, paradise birds, geometric designs, from this the alternative designation of Floral Style .
The history of Liberty in the Province of Varese dates back to the beginning ofthe twentieth century thanks to the initiative of some industrialists, especially Milanese, attracted by the beauty of the territory. These industrialists call a group of young architects dressing the city in a trendydress: a Liberty dress.
Turning around the streets of Varesine, sometimes you can sense the atmosphere that dominated in the workshops of the Matteotti course, or in the porch of Piazza Padella, now replaced by the well-known Piazza Monte Grappa. Today, that atmosphere can be restored thanks to the ambitious project of the Morandi Tour Agency, which with the patronage of the Municipality of Varese and the Tourism Agency has devised the first European sightseeing tour dedicated to Art Nouveau, Varese Liberty Tour.
Ten are the steps to be missed before leaving the capital, for a total of about two and a half hours of top-quality coach tours, personalized and complete with every comfort. It is surrounded by the gardens of Palazzo Estense, Villa Recalcati, The Palace Grand Hotel and much more, including an exclusive visitto Poretti Brewery and Lindt Chocolates.
TheLiberty Tour is not limited to visiting and discovering places, but it offers several periodical events throughout the province, and the opportunity to"meet" the Liberty even at the table, since, from good Italians, the Varese restaurateurs They are committed to creating dishes such as Pizza Liberty, opera by Piedigrotta's pizzeria, and Liberty Ice Cream.
In short, an experience that really lives up to 360 °.