Engel & Völkers Licence Partner Varese, Gallarate, Busto Arsizio > Blog > Varese. New image for the real estate services company Engel & Völkers

Varese. New image for the real estate services company Engel & Völkers

In an area that makes quality of life a primary value, Engel & Völkers has been a point of reference for many years. Tradition and modernity in the new brand identity, with a digital first approach

A real estate market characterised by a diversified offer, ranging from prestigious villas to small flats. An area increasingly sought after for the high quality of life it offers those who decide to live there. Varese and Busto Arsizio are coveted but also affordable compared to other areas in the Milanese metropolitan area.

Engel & Völkers has always focused on this territory and is now relaunching its presence with a renewed, future-oriented image.

The leading company in the sector has in fact presented the latest evolution of its brand identity globally, prioritising a digital first approach.

"I am very proud of this achievement. The new identity reflects the evolutionary development of our company, which in recent years has successfully grown worldwide by becoming increasingly digital, without losing sight of its identity and core values. The new wordmark and the now separate iconic villa combine both heritage and modernity while remaining clear and timeless,' says Christian Völkers, founder and chairman of the board of Engel & Völkers.

Timeless are also the values and expertise deployed by Engel & Völkers, which combine with the innovative spirit in a unique mix.

"Competence, exclusivity and passion are the main components that make up our distinctive brand identity. Our culture and the high quality standards of our estate agents are rooted in these values, always striving to provide our clients with the best possible service. Our new identity reflects the new zeitgeist, ensuring that the brand functions as a strong recognition factor for all stakeholders," says Sven Odia, Global CEO of Engel & Völkers.

- IMG_7788-HDR-Modifica.jpg

How the Engel & Völkers brand is changing

The new image of Engel & Völkers starts above all with a new logo, in which the iconic villa at '414 Elbchaussee' in Hamburg, the façade of which was an integral part of the brand logo in the past, has been adapted and separated from the traditional wordmark.

The typeface was also new, optimised in both digital and analogue environments. A stylistic redefinition work conducted together with the renowned international design agency Saffron and the typeface design studio Dalton Maag.

"We embarked on a mission to refine our brand digitally and scalably to support the company's growth while maintaining a premium position - celebrating our brand's strong heritage and taking it into a new era. Our project was dedicated to creating a living design system and infrastructure for the distribution of the new assets, which we own. With a scalable architecture, our customised typeface and high flexibility in the layout system as well as a new brand platform, we will enable our network to create a consistent and advanced experience for our customers worldwide,' says Lara Maier, Head of Brand Management at Engel & Völkers.

Contact us now
Engel & Völkers
Licence Partner Varese, Gallarate, Busto Arsizio
  • Via Carrobbio, 17
    21100 Varese
    Italy | P.IVA 03159030125
  • Fax: +39 0332 497667

Monday - Friday

9.00 - 13.00 / 14.00 - 18.00

Saturday 9.00 -13.00

We know the true value of your property

Do you know how much your property is currently worth? No matter if you just want to inform yourself about the current market-price, or if you wish to sell your property for the best price: our experienced marketing experts are happy to assist you with a free and non-binding valuation.

Follow us on social media