Strategic property for tourist development on Route 10 – La Barra / Manantiales

In one of the most consolidated, visible, and demanded areas of the Uruguayan east coast, along the La Barra–Manantiales axis and directly facing Route 10, this set of plots is offered as an exceptional opportunity for tourism developers seeking regulatory predictability, construction efficiency, and tax optimization. The land has a total area of approximately 2,580 m² and a continuous frontage of 30 meters on Route 10, a key condition for projects requiring presence, accessibility, and high commercial impact. It is a scarce asset that is difficult to replicate in this corridor, where appreciation is sustained and tourist demand is widely proven. The current regulations correspond to Zone 1.4 – Subzone 1.4.1 Costanera Norte, which allows, without the need for exceptions, development under the Low Block typology, permitting a maximum height of 12 meters (ground floor, two floors, and crowning). The total occupancy factor of 70% realistically allows for an effective buildable area of about 1,750 to 1,850 m², depending on the design and implementation. Likewise, the regulations allow a maximum surface area per block of up to 900 m², favoring a compact, efficient project with an excellent ratio between saleable areas and circulation. Due to its regulatory framework and location, the property is suitable for different business schemes, including the development of a condohotel, which combines the sale of units with centralized tourism operation; a boutique hotel or apart hotel; or a project of up to four private houses, depending on the architectural layout adopted. Additionally, the project can be framed within the regime of promotion of tourism investments (Decree 175/003 and complementary regulations), which allows the developer to access—subject to project approval—significant tax benefits, such as exemptions from IRAE, VAT on works and equipment, Property Tax, and potential municipal-level benefits. These incentives directly impact the economic equation of the development, improving costs, financial flow, and final profitability. In a context where well-conceived developments are valued for their regulatory clarity and economic viability, this asset offers a solid base to structure an efficient, defensible tourism-commercial project aligned with the real market demand. It is a proposal designed for developers who prioritize location, appropriate scale, and healthy margins, in one of the corridors with the greatest projection on the Uruguayan coast.