Emaar Off-Plan Projects in Dubai: What Buyers Should Know

Emaar's Reputation & Track Record

Emaar remains one of the most influential developers in the region, recognised for redefining modern living in Dubai and beyond. As of October 2025, Emaar’s market capitalisation stands at approximately AED 120 billion, making it the number one real estate company in the MENA region by market value (excluding China).

Since launching in 1997, the developer has expanded into a diversified portfolio spanning residential communities, retail, hospitality, leisure, and international markets. Emaar has delivered 118,400 residential units worldwide since 2002, with a total of 171,200 units sold to date. The brand’s consistent performance, steady growth, and global reputation continue to reinforce buyer confidence in both its off-plan and completed developments.

Iconic Projects That Shaped Dubai

Emaar is behind some of Dubai’s most recognised and record-breaking landmarks, shaping the city's global identity. Its portfolio includes:

• Burj Khalifa – the tallest building in the world

• The Dubai Mall – the most visited place on earth

• Dubai Opera – a cultural landmark and world-class performing arts venue

• Emaar Hospitality – expanding with 4 new hotel openings in 2024 across its premium hotel brands

These flagship destinations have not only elevated Dubai’s tourism and lifestyle appeal but have also cemented Emaar as a leading force in placemaking and destination development.

Top Emaar Communities in Dubai

Beyond iconic landmarks, Emaar has built some of Dubai’s most desirable master-planned communities, each known for quality, lifestyle appeal, and long-term value. Among its most sought-after residential destinations are:

• Arabian Ranches

• Downtown Dubai

• Emirates Living

• Dubai Creek Harbour

• Dubai Hills Estate

Emaar’s communities consistently rank among Dubai’s top areas for lifestyle, rental demand, and capital appreciation, making them a preferred choice for both end-users and investors.

Iconic Emaar Off-Plan Projects in Dubai

Having understood a bit of the company’s background, we now proceed to Emaar's off-plan projects that have already caught the attention of homebuyers and investors alike. 

Here are some recent off-plan properties in Dubai by Emaar:

Grand Polo Club & Resort

• Location: Dubai Investment Park 2 (DIP 2)

• Property Type: 3, 4 & 5‑bed villas - townhouses coming soon

• Starting Price: AED 5.67 million

• Handover: June 2029

Situated at the intersection of Expo Road (E77) and Emirates Road (E611), Grand Polo Club & Resort offers seamless connectivity to key Dubai areas.

With a polo‑themed masterplan, expansive stables, three polo fields, and luxury amenities, it presents a blend of heritage and modern living. Emaar is planning launches in phases such as Selvara 3 & Selvara 4 within this community.

Altus, Dubai Creek Harbour

• Location: Dubai Creek Harbour

• Property Type: 1, 2 & 3-bed apartments

• Starting Price: AED 1.6m

• Handover: Q1 2029

This project integrates the vibrancy of city life with quiet, natural living. Altus by Emaar provides ample spaces for fitness, meditation, and yoga and other amenities such as kid-friendly pools and outdoor activities. 

Vindera, The Valley

• Location: The Valley

• Property Type: 3‑, 4‑ & 5‑bed townhouses and villas

• Starting Price: AED 2.45M

• Handover: Q4 2028

Emaar’s latest launch in the The Valley master-community, Vindera, brings a fresh phase of modern townhouses and villas set amid lush, landscaped streets and nature corridors. The community emphasizes connectivity, open spaces, and family-centric amenities—perfect for buyers seeking a balanced suburban lifestyle.

Greenridge, Emaar South

• Location: Emaar South

• Property Type: 3 & 4-bed townhouses

• Starting Price: AED 2.94m

• Handover: Q4 2028

Greenridge is an exciting off-plan project by Emaar, offering a serene lifestyle surrounded by lush greenery and world-class amenities.

Located in one of Dubai’s most up-and-coming communities, this development combines modern architecture with sustainable living. With a range of premium townhouses, Greenride promises a perfect blend of comfort, convenience, and exceptional investment potential.

Address Residences, Dubai Creek Harbour

• Location: Dubai Creek Harbour

• Property Type: 1, 2 & 3-bed apartments

• Starting Price: AED 2m

• Handover: Q1 2029

This Emaar off-plan property is being built in the thriving Dubai Creek Harbor. Address Residences has a variety of luxurious apartments and a number of amenities, including a waterfront promenade, playgrounds, cycling and skating tracks, and sports facilities. 

It is also conveniently located near the RTA ferry terminal and metro station for those who want public transport options.

Ocean Cove, Rashid Yachts & Marina

• Location: Rashid Yachts & Marina

• Property Type: 1, 2 & 3-bed apartments

• Starting Price: AED 1.76m

• Handover: Q3 2028

One of the most anticipated Emaar off-plan projects is Ocean Cove - situated by Rashid Yachts & Marina. It is for those who love waterfront living and solitude. 

This project is set to be completed by Q3 2028, and will provide residents with premium amenities such as fitness centers, sports facilities, playgrounds, scenic gardens, and an infinity pool.

Club Place, Dubai Hills Estate

• Location: Dubai Hills Estate

• Property Type: 1, 2 & 3-bed apartments

• Starting Price: AED 1.48m

• Handover: Q4 2028

Another off-plan property by Emaar Dubai is Club Place, which is located in Dubai Hills Estate. It will enjoy a convenient location near Dubai Hills Mall, Dubai Hills Park, and Al Khail Road, for quick access to Downtown Dubai, along with reputed educational and healthcare facilities. 

Sera 2, Rashid Yachts & Marina

• Location: Rashid Yachts & Marina

• Property Type: 1‑, 2‑ & 3‑bed apartments

• Starting Price: AED 1.85M

• Handover: Q2 2029

Sera 2 is the newest residential component within Emaar’s Rashid Yachts & Marina precinct. Offering panoramic marina views and direct access to waterfront promenades, this release features lifestyle features such as floating lounges, yacht jetty access, and wellness facilities, catering to buyers chasing a luxury seaside living experience.

Terra Heights, Expo City

• Location: Expo City

• Property Type: 1 & 2-bed apartments

• Starting Price: AED 1.4m

• Handover: Q1 2029

Strategically located in the heart of Expo City, Terra Heights by Emaar offers modern apartments with sleek designs, sustainable features, and panoramic views of the iconic Expo City skyline.

With a focus on connectivity and convenience, Terra Heights provides easy access to world-class attractions, retail, and dining options, making it an ideal choice for professionals and families seeking a dynamic lifestyle in one of Dubai’s most innovative districts.

Investment Opportunities & Potential Returns

There are several benefits to investing in Emaar off-plan properties.

Off-plan properties are increasingly popular with investors for several reasons:

• Off-plan properties generally come at a lower cost than completed projects

• Investors can benefit from flexible, interest-free payment plans offered by developers

• Many developers provide incentives with their off-plan projects, which investors can capitalize on. 

• The value of off-plan properties can grow significantly once the project is completed. As an owner, you can either sell the completed property or rent it out - potentially giving you a high ROI (return on investment). 

How Emaar's Off-Plan Properties Compare to Other Developers in Dubai

Like Emaar, several leading developers across Dubai are known for delivering high-quality off-plan projects, including:

• Nakheel

• Meraas

• Damac 

• Sobha

While each of these developers has contributed significantly to Dubai’s real estate landscape, Emaar holds a unique position in the market.

No other developer has created as many flagship, master-planned communities that have shaped the way people live in Dubai. Its track record of developing entire lifestyle destinations, not just buildings, remains unmatched in the UAE.

What sets Emaar’s off-plan properties apart?

• Unmatched brand trust – Emaar is one of the most reputable developers in the UAE, with a strong legacy that consistently inspires buyer confidence

• Proven community success – Emaar’s past developments have grown into some of Dubai’s most established and desirable communities, reinforcing their long-term investment value

• Prime, strategic locations – Emaar regularly chooses high-growth, high-demand locations for its new launches, driving strong capital appreciation

• High ROI potential – Off-plan Emaar properties typically deliver robust returns upon completion, supported by strong resale and rental demand

• Rapid sell-outs – Most Emaar launches witness exceptional absorption rates due to high investor confidence

• Strong rental yields – Completed Emaar communities frequently achieve above-average yields, supported by quality, lifestyle appeal, and brand credibility

Conclusion

Emaar off-plan projects continue to stand out as some of the most trusted, high-performing investment opportunities in Dubai. Whether you are aiming for long-term capital growth, strong rental yields, or a future home in one of Dubai’s most sought-after communities, Emaar remains a top choice for buyers and investors.

At Engel & Völkers Dubai, our dedicated off-plan team offers expert guidance and early access to the latest Emaar launches, ensuring you secure the right property at the right time. We provide tailored consultations based on your investment goals and support you through every stage of the buying process.

Ready to invest in an Emaar off-plan property?

Book a consultation with Engel & Völkers Dubai or call us directly at +971 4 422 3500 to start your property search today.