The role of Franchisee and Managing Director at a glance

A responsible position in focus: Managing Director in franchising

Being a managing director - also within the framework of a franchise concept - means overcoming entrepreneurial challenges and uniting a diverse group of individuals into a productive team. With this high level of responsibility, franchisees who also act as managing directors gain certain privileges that can streamline their own workflows as well as those of their employees. Drawing on Engel & Völkers’ extensive experience in real estate franchising, we would like

What are the responsibilities of a managing director in franchising?

To effectively manage both internal and external operations of a franchise business, a decision-making authority is essential. The managing director - either a single person or a group of executives - is typically responsible for day-to-day business decisions. These may include weekly work schedules, hiring new employees or maintaining sales processes. Additionally, the managing director is accountable for the profitability of the franchise unit. Externally, the franchisee represents the business, for example at public events or in negotiations with third parties.

The franchisor maintains a long-term contractual relationship with the franchisee by granting access to a proven business model. The franchisor is responsible for evolving the brand strategy, offering training and continuing education and adapting the business offering to current market fluctuations and trends. However, the franchisor should generally refrain from intervening in the franchisee’s daily operations.

Both parties are bound by the conditions outlined in the franchise agreement signed prior to the franchise investment. This contract defines the duration of the partnership, the delegation of responsibilities and the financial terms such as franchise fees or the franchisor’s share in the franchisee’s profits.

Key qualities of a successful franchise Managing Director

To succeed as a managing director in franchising, you need in-depth knowledge of your industry - whether in real estate, hospitality, or retail. You must also possess solid business management skills to ensure the franchise operates profitably over the long term.

As both a franchisee and managing director, you serve as a role model, a confidant and a leader to your employees. This requires empathy, conflict-resolution skills, and strong people skills. A work environment characterized by mutual respect and appreciation between the franchisee and the team tends to result in higher employee satisfaction, which in turn positively impacts customer service and team motivation. As managing director, your fair leadership and approachable demeanor significantly contribute to your team's overall efficiency.

The Engel & Völkers Academy: Exclusive benefits for franchisees

As a franchisee and managing director of your own real estate shop under the Engel & Völkers brand, you gain access to specialized training programs and seminars offered through the Engel & Völkers Academy. Strengthen your knowledge of real estate franchising, take courses in team leadership, and stay informed on the latest sales and marketing strategies. The academy also offers foreign language courses to help you improve your language skills.

With regular updates and learning opportunities, the Engel & Völkers Academy equips you with the tools needed to meet the demands of franchise management and prepares you for the future with fresh knowledge. By the way, your employees can also benefit from these training programs - keeping your entire team up to date with the latest industry developments.

Start your independent career in real estate with Engel & Völkers!

As one of the strongest brands in the real estate franchise industry, Engel & Völkers offers ideal conditions for launching your own business - from a compelling corporate identity to a powerful system platform. If you are interested, we look forward to hearing from you! Get in touch!