Territory protection at Engel & Völkers

What is territorial protection?

When choosing the right franchise partner, prospective franchisees have many factors to consider. In addition to brand recognition, financial performance, and growth potential, the topic of territorial protection plays a vital role—particularly because it is not legally mandated and must be explicitly granted by the franchisor.

But what exactly does territorial protection entail, and what does it mean for you as a franchisee?

If territorial protection is included in your franchise agreement, the franchisor guarantees you an exclusive territory—a defined area that only you are authorized to represent and operate in.

By joining the Engel & Völkers franchise system, you secure this exclusivity from the moment your contract is signed. Only you will be entitled to represent our proven business model within your chosen license area.

And how long does this protection last?

As one of the leading franchisors in the real estate sector, we are proud of a long-standing track record of success. Since opening our first office in Hamburg in 1977, Engel & Völkers has grown to over 1,000 locations worldwide, confirming our global relevance in the industry.

That’s why, and with the belief that quality always prevails when met with true dedication, Engel & Völkers grants you territorial protection that spans the entire duration of your franchise agreement.

Our Comprehensive Territorial Protection for Your License Area

Start your career as an independent real estate agent backed by decades of renowned expertise—and market it exclusively?

The Engel & Völkers franchise system makes it possible. Claim one of our up-and-coming license areas in Germany or Austria and benefit from the wide-ranging advantages of our comprehensive territorial protection. Why is this protection so important for your success? The fewer competitors operating in your market, the greater the likelihood that property owners and prospective buyers will turn to your real estate team for their selling or purchasing needs.

As a franchisee with Engel & Völkers, you receive contractually secured territorial protection for your license area. This means you—and only you—can capitalize on the benefits of our franchise system within that specific region. No additional licenses for your territory will be issued for the entire duration of your agreement. Represent our brand exclusively and leverage our international prestige, our cutting-edge system platform, and our centralized marketing initiatives—all designed to help you stand out quickly from external competitors and secure valuable market share.

Our territorial protection for your license area in detail

1. Clients from your designated region may not be directly approached by other Engel & Völkers franchisees.

2. Other Engel & Völkers franchisees are not permitted to carry out marketing activities that specifically target your territory.

3. No advertising mailings may be sent by other Engel & Völkers franchisees to addresses within your region, nor may ads be placed in newspapers that are distributed in your area.

4. Engel & Völkers franchisees are allowed to advertise in media where regional segmentation is not possible—such as national newspapers, online platforms, and other broad-reach channels.

Territorial protection within a franchise system is a key asset—and one you, as a franchisee, should value highly.

Our territorial protection for your license area: Just one of many advantages

Looking to launch your independent real estate career without leaving anything to chance—and without the usual growing pains? Then Engel & Völkers is the right franchise partner for you. Benefit from full system integration, extensive support, and ongoing training opportunities through our in-house Engel & Völkers Academy, and develop into a top-tier real estate agent.

Thanks to our territorial protection, you enjoy all these advantages exclusively within your selected license area in Germany or Austria, enabling you to gain market share in your region much faster. Upon signing your license agreement, you become the sole Engel & Völkers representative in your territory, instantly benefiting from our prestigious brand, centrally managed marketing campaigns, and a wide range of consulting services.

Want to be part of our professional success story?

As a franchisee, you can. Get in touch today and receive all the key information in a personal consultation. We look forward to hearing from you!