As is common in many franchise systems, the internationally successful real estate franchise from Engel & Völkers is based on the successive development of the market by ambitious license partners. The franchise contract ensures that every founder of an Engel & Völkers real estate shop, in a spatially clearly defined area, receives the sole rights of use of our brand and at the same time benefits from our services as a franchisor. But what criteria should you use to select the license area in which you will work as an independent real estate agent in the future? Engel & Völkers has put together the most important properties for you, some of which are located on the entrepreneurial level, others on the individual level - you will find out more in this article!
The range of currently free license areas at Engel & Völkers spans many international, fascinating cities and regions, so the choice of the right location for your foundation is sometimes not that easy. The most important requirement when choosing a suitable license area for your franchise partnership should always be that the region meets your personal requirements and your current life situation. A location that has great economic potential but is unsuitable for your daily real estate agent work will hardly lead to satisfactory results long term.
First of all, the license area should be easy to reach for you - ideally you have lived there for many years and know the advantages of individual quarters or districts, which can prove to be extremely valuable when marketing real estate. Short distances between your place of residence and your new real estate shop make the job particularly pleasant. If you are particularly impressed by a certain area, moving is of course also possible. However, keep in mind that you may have to adjust to a new social life situation.
The region should also match your personal skills and preferences. A license area in a foreign-language country, for example, should only be shortlisted if you have sufficient communication options. In addition, you should choose a license area in which you feel comfortable personally and with the typical real estate offer you can identify with - motivation and joy in your own work environment are two further important prerequisites for a long-term career in the Engel & Völkers real estate franchise.
In addition to the individual factors mentioned, a number of regional characteristics provide information on how well the respective license area is generally suitable as a business location. Typically, good transport links, solid infrastructure, an attractive natural or urban environment and varied leisure activities ensure that real estate can be marketed well. But these are not the only parameters that you as a future franchisee should pay attention to when choosing your license area. Classic economic questions and their respective answers also play an important role. What is the competitive situation in the license area of your choice - are you the first to open up the local market or have others already done pioneering work? Which market shares can you realistically achieve? What about the job market situation? The ability to recruit professional real estate agents for your real estate shop, who will work with you to make successful sales, is of immense importance. Last but not least, the expected customer structure will also be of central importance for your work: A market popular with property buyers traditionally ensures strong demand, higher prices and thus greater brokerage income, but such a dynamic can also lead to supply bottlenecks and high competitive pressure to lead. Therefore, this aspect should always be taken into account in the in-depth analysis of each license area.
In practice, a 100 percent economically ideal license area can hardly be found, since various efficiency features can also cancel each other out. Therefore, when choosing the location for the establishment of your new Engel & Völkers real estate shop, it is important to find the best possible compromise for your personal situation - for this reason, the consideration of the individual factors described above is also so important for your long-term success as an independent real estate agent , Would you like to find out more about Engel & Völkers' franchise offer? Click this link to find further information on our powerful system platform. We would also be happy to advise you personally - simply use the contact form on the right of the screen!
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