The Barcelona Motor Show has come of age in the digital era. This type of technology has already been used in other important fairs in the city such as the Mobile World Congress and the Smart City Expo.
Once again at this fair's edition, the auto industry will play an important role with as many as 30 well-known car brands invited. Volkswagen has been excused from participating for domestic reasons. However, one of the subsidiaries of this German company will participate in Spain. Seat and Toyota, who return to the event after being absent from the last edition are also expected to attend.
A fresh start for a consolidated fair
Enrique Lacalle, the president of the Barcelona Motor Show, has presented this year's edition, which will take place between 11th and 21st May, at the Fira de Montjuïc.
It should be remembered that Enrique Lacalle was also the organiser of Barcelona Meeting Point, where the company, Engel & Völkers, was the "leading sponsor".
The excellent figures in vehicle registration and exports have been highlighted, which have increased in the month of March by around 12.6%. With all this positivity, the economic environment at this year's fair is perfect.