Marketing Activities - Engel & Völkers Mallorca

Unique marketing concept

The basis for successful marketing is our strong brand. Engel & Völkers Mallorca connects the brand with the right target groups - through the right activities and through targeted positioning in suitable locations. The aim of our marketing activities is the sustainable positioning of the brand in the premium segment, the successful addressing of search clients and the marketing of properties.

Marketing highlights 

With comprehensive, brand-oriented strategies (premium cooperation partners, digital and print advertising, etc.) and with intensive press work, Engel & Völkers on Mallorca offers its customers a unique marketing concept with a total marketing budget of > 1.5 million euros. Here you can find an overview about our marketing highlights in 2022:

Our marketing activities in detail

Besides a long-term marketing strategy with first-class partners and marketing activities focused on the premium segment of the market, each year we invest also in new, innovative marketing tools. Here you can find an overview of our marketing activities:

1. Private Jet Terminal Palma: First-Class Partnership

2. Palma Airport: Huge branding campaign

3. Das Inselradio Mallorca

4. ATP Mallorca Championships: Premium Sponsorship

5. Our digital channels and online activities

6. Engel & Völkers Market Report Mallorca 2022/23

7. Our print media channels and international press work

8. Photography & Virtual Tours

9. Your property exposé in the Engel & Völkers Shop

10. Our sales signs: Local and eye-catching

11. Our mailing campaigns in Mallorca

12. Brokerage within the Engel & Völkers network

13. Private Office 

1. Private Jet Terminal Palma: First-Class Partnership

Cooperation with Mallorcair​​ FBO at the private jet terminal

• Mallorcair is the largest FBO & handling company for General Aviation flights

• In 2021, Engel & Völkers has started an exclusive partnership with premium branding in the refurbished VIP Lounge​

2. Palma Airport: High visibility campaign

Billboard campaign at the Palma Airport

• Ongoing since 2018

• With this campaign Engel & Völkers stands out from all other real estate agencies in Mallorca

• More than 31 % of all digital billboards

• 11 conventional billboard in huge formats (8x3m, 6x3m)​

3. Das Inselradio Mallorca

We are now live on German radio 'Das Inselradio Mallorca'. With four spots daily, as well as a detailed presentation of each region, we inform listeners with valuable information about the real estate market on Mallorca. Inselradio ist the most sucessful german radio on the island with around 400,000 listeners every day.

4. ATP Mallorca Championships: Premium Sponsorship

Engel & Völkers Mallorca - premium sponsor since 2021

• E&V Mallorca is one of the most important supporters of this superb sporting event 

• The premiere of the Mallorca Championships has caused a sensation worldwide

• A real public magnet with names as:

Stefanos Tsitsipas

Christopher Eubanks

Hanfamann Yannick

Feliciano Lopez

5. Our digital channels and online activities

Global and local Engel & Völkers website

• Prominent property placement with a direct link to the online property exposé (140,000 unique monthly visitors)

• Online exposé on the Engel & Völkers Mallorca website and on www.ev-mallorca.com​

Newsletter

• Regular email marketing with real estate offer sent to active search clients
• 65,000 Newsletter subscribers

Social media and content marketing

• Maximum marketing efficiency via social media channels such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, Tiktok 

• Blog articles about real estate topics
  
  

Online property portals 

• Property placement on renowned real estate portals such as Kyero and Idealista

• Worldwide access to countless potential buyers

Other online marketing tools

• Display advertising: Advertising banners on websites relevant to the target group

• Search engine marketing: Targeted paid ads to increase traffic and conversation on the website

6. Engel & Völkers Market Report Mallorca 2023-2024

7. Our print media channels and international press work

Public Relations

GG Magazine

• Exquisite in-house lifestyle and property magazine, published quarterly in 6 languages with a circulation of approx. 320,000 copies across 32 countries

• Distribution in all 900 Engel & Völkers shops worldwide

Newspapers/magazines

• Regional, national or international property presentation in selected media such as abc Mallorca (ES), NZZ Residence (CH), Welt am Sonntag (DE), Streifzug (DE & AU), Condé Nast with Vogue, Tatler, House & Garden and GQ (UK) and other selected print media

Finest Real Estate Engel & Völkers Mallorca

• High-quality brochure with an exclusive Mallorca property selection, published twice a year, circulation of approx. 30,000 copies & ebook

• Distribution to the best locations on Mallorca and to more than 120 Engel & Völkers shops worldwide

8. Photography & Virtual Tours

9. Your property exposé in the Engel & Völkers Shop

In-Shop Display

• Your exposé in our property shops in the best locations on the island

10. Our sales signs: Local and eye-catching

Engel & Völkers sales signs

• Sales signs in central locations and in front of the property itself

• Attracts attention and creates awareness

• Targeted approach and pre-selection of prospective buyers in the specific area 

• Conveying the property and developer brand to a locally present audience

13. Private Office

For the most discerning standards:

• ​Exclusive fist-class service to particulary wealthy international clients www.evprivateoffice.com
• Selected clients get access to the network and VIP Guidance in their search for a suitable property or buyer
• Discreet marketing of properties to selected prospective buyers
• Exclusiove global network of trusted Engel & Völkers Advisors dedicated to offer premium service to most discerning home owners and purchasers