In Piedmontese dialect the “douja” (pronounced dooya) was an ancient terracotta jug used to decant, store and serve wine. In Asti the “Douja d’Or”, or “golden jug” is the symbol of the wine festival. Organised by the Asti Chamber of Commerce in 1967, the event has grown year by year, becoming one of Italy’s most prestigious wine fairs.
In September, in a ten-day period covering the second and third weekends of the month, hundreds of DOC and DOCG wines selected by the experts from the ONAV in the national “Douja d’Or” competition are presented to be tasted and sold.
The stars of the show are the wines that are the ambassadors for the Asti area throughout the world: Asti Spumante and Moscato, Barbera and Alta Langa Metodo Classico.
The initiative also features a packed programme of cultural events inspired by the world of wine – art, music, theatre and literature – with guests of national standing.