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Engel & Völkers Licence Partner Asti-Monferrato > Blog > September in Asti: the "Douja d’Or Prize" and “The Signature Dish”.

September in Asti: the "Douja d’Or Prize" and “The Signature Dish”.

In Piedmontese dialect the “douja” (pronounced dooya) was an ancient terracotta jug used to decant, store and serve wine. In Asti the “Douja d’Or”, or “golden jug” is the symbol of the wine festival. Organised by the Asti Chamber of Commerce in 1967, the event has grown year by year, becoming one of Italy’s most prestigious wine fairs.

In September, in a ten-day period covering the second and third weekends of the month, hundreds of DOC and DOCG wines selected by the experts from the ONAV in the national “Douja d’Or” competition are presented to be tasted and sold.

The stars of the show are the wines that are the ambassadors for the Asti area throughout the world: Asti Spumante and Moscato, Barbera and Alta Langa Metodo Classico.

The initiative also features a packed programme of cultural events inspired by the world of wine – art, music, theatre and literature – with guests of national standing.

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Visitors have the chance to experience the very best of these wines made by the best local producers. Food and wine come together as top chefs present a “Signature Dish” each evening, and the fair offers a wide array of Piedmont’s outstanding gourmet specialities.

The "Signature Dish", this year will be held in the “Agenzia di formazione professionale Colline Astigiane”.

This school will offer the students the chance to learn and experience their future occupation through a complex and very important event.

The ticket office will open to the public on 31 August at the Tourist Information Office of Piazza Alfieri 34 and the places that have not been purchased through the computerized system will be sold.

This system allows you to view the available places in real time.

To buy online tickets, just connect to, click on the “Piatto d’Autore” icon and follow the instructions. The platform allows you to pick seats and pay comfortably from home by credit card.

The system issues an invoice, duplicate, one of which mustbe delivered to the restaurateur at the beginning of the selected turn.


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Engel & Völkers
Licence Partner Asti-Monferrato
  • Piazza Medici, 30
    14100 Asti
    Italy | VAT 01622330056
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