The real estate market trend has recorded excellent results, mainly thanks to the post-pandemic recovery. The forecast for 2023 confirms this optimistic trend, driven by the luxury sector.
Indeed, luxury properties are among the most promising in the coming months, as is the rental market. A factor that undoubtedly favours the area of Lake Maggiore and the Italian lifestyle, increasingly sought after by an international clientele.
If there is one key concept that dominates contemporary storytelling in all areas, it is sustainability. Environmental sustainability, energy sustainability, consumption sustainability, economic sustainability. It is not just about 'saving', nowadays sustainability is also a business lever. People are starting to talk about sustainable investments, banking institutions are increasingly granting 'green' mortgages, i.e. subsidised loans for the purchase of energy-efficient buildings or for energy requalification work.
Home automation is nothing new, the first smart devices appeared on the Italian real estate market more than twenty years ago. But advanced technology made this sector evolve. Today, all home systems can be involved and managed through connectivity: heating, lighting, security and the general maintenance. What’s more amazing are the new devices and high-tech functionalities related to the home. Alexa, Siri and Google Assistant have undoubtedly changed the way we experience our homes, but even the latest generation of Smart TVs will no longer be used just for entertainment. By touching the screen we will be able to manage, for example, heating and lighting. Innovation is taking place in all areas: from the kitchen, with ovens equipped with cameras, to the bathroom, where self-cleaning sanitary ware will be available. In the future, visually, gesture and thermally activated devices will become increasingly popular.
A very important part of home automation concerns security systems. Once called antitheft alarms, they have become highly sophisticated devices, reaching unprecedented levels of accuracy. Just think of motion detectors: it will be possible in the future to recognise people living in the house, reducing signalling errors. But one aspect that will become increasingly relevant is that of cyber security. Our homes are increasingly connected, and managed remotely, which is why it is essential to protect the systems that manage our most intimate and precious environment, our home, from external attacks.
Although human contact and the added value of professionals will not be replaced by technology, the Italian real estate market already offers innovative solutions for those who want to sell or buy a home. Digitalisation is reaching every aspect of life, as witnessed by the fact that today's homebuyers visit properties first and foremost online. Web marketing is evolving into other tools that will further facilitate the meeting of demand and supply in the Italian real estate market, using for instance augmented reality for property tours, but also state-of-the-art digital solutions for document management.
For any information on properties for sale on Lake Maggiore, visit us in our shop and discover this year’s proposals.
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