Is it the right chemistry? The relevance of relationships within the franchise concept
The system of franchise concepts is based on an extensive network of relationships whose core is the trust-based communication between franchisor and franchisee: as franchisees, you place your trust in the support, the strength of the name and the principles of the franchise, while the latter hopes to gain in you a qualified, reliable partner to expand the franchise network. This relationship is characterized by different dimensions, which are of the utmost importance for the long-term existence of a successful partnership.
As an entry into the franchise partnership, the franchise agreement provides the foundations and guidelines for future cooperation. These should be designed in such a way that if you are properly adhered to, you as a franchisee as well as the franchisor will profit from you. If both license partners meet the terms of the contract over a longer period of time, this form of reliability is rewarded with increased trust. In order to reinforce this effect, defined, personal contacts are advantageous in the partnership-based communication. Thus, in addition to the purely structural, an interpersonal dimension of the partnership can be achieved, which in turn provides a higher degree of satisfaction on both sides.
Internal satisfaction increases customer satisfaction
If your franchise partnership is characterized by mutual trust, respect and willingness to cooperate, this will result in a growing customer satisfaction. If franchisees and buyers agree on forthcoming changes, or trust the decision of the authorized authority, employees will be strengthened by the strong partnership and will implement the concept more efficiently than without such backing. The customer recognizes the high quality of the service, which in turn reflects in improvements in customer loyalty, media resonance and branding for both parties.
Engel & Völkers has recognized the importance of a strong franchisee / franchisee relationship and has been pursuing a franchise strategy that is characterized by transparency, competence and consistency for over 35 years. Our real estate franchise system has already proven itself at over 500 locations worldwide, so that we can offer you access to a steadily growing, professional network of partners. Take advantage of the opportunity to participate in our global success, which in the year 2016, has helped Engel & Völkers in direct collaboration with its franchisees to a total turnover of more than half a billion euros.
Recognizing, accepting and coping with challenges - if this idea of our franchise concept corresponds to you, we cordially invite you to contact us. We look forward to you!