"The commitment to this innovative business model, with a clear focus on bringing the brand closer to customers, intends to add more value to the real estate mediation market in Portugal and an improvement in the Engel & Völkers property services by differentiating it positively from all the competition in a sector as demanding and sophisticated as luxury residential and commercial real estate," explains Juan-Galo Macià, CEO of Engel & Völkers for Spain, Portugal and Andorra.
Pedro Branco, the General Director of MC, will lead a team of 165 employees, including 150 estate agents who will carry out their work in a professional environment, and in addition to the Engel & Völkers Academy, offices and meeting rooms, the company will also be offering marketing tools and access to an international network of clients.
"Having identified the needs of the Portuguese market, and having solid experience in business creation and development was undoubtedly a very important step in the brand strategy for the city of Lisbon," says Juan-Galo Macià.
Avenida da Liberdade was Engel & Völkers' first choice for opening the MC in Lisbon. "We wanted a place with a central location to work throughout the city of Lisbon and in an open space, with at least 500 square metres that can accommodate the staff and 150 estate agents," says Juan-Galo Macià. "The lack of big offices in the city centre is a reality and we had to visit a lot of premises until we found one that would meet all the requirements of the brand," he says.