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LinkedIn: how to improve your profile

The 21st century is marked by the Digital Age, and more than ever before, the way we present ourselves on social networks becomes central to ensuring that we portray a proper image of ourselves to others.

LinkedIn is a very specific and special platform since, in addition to being an up-to-date social network, it also presents itself as a website devoted to curricular presentation, for professional purposes.

Considering the way this social network functions and its purposes, it is vital to ensure that it is used in an intellectual way and that every trace of our online profile is directed towards the fulfillment of the ultimate goal: a personal, honest and positive presentation in order to present you as an added value for any company in your sector.

With more than 400 million users, it is not enough to just create a profile as you must make it stand out from the rest so that it appeals to employers. This is why we will be giving you 10 tips to help you improve your LinkedIn profile and, perhaps, land the job of your dreams through this platform.

1. Choose a Good Profile Picture 
First of all, you need to select a profile photo, since the profiles without a photo tend to get less noticed. This photograph will be your personal presentation and will be the first impression you make on an employer. The chosen photo may not be formal but should still guarantee some professionalism. It is best not to choose those photos of yourself that are too informal (like the ones on the beach or on a night out).

2. Fill Out Your CV Clearly

In order for companies in your industry to be able to find you, your training and career history must be clearly defined in your profile. To do this, you should include information regarding your training and experience, and you can also give a brief description about yourself as well as which area of your work you feel most passionately about.

3. Translate your profile
Taking into account how the job market has become globalised, LinkedIn allows its users to create profiles in several languages within the same website. It is, therefore, recommended that you create your profile in multiple languages. This will show off your language skills while demonstrate your commitment and dedication in the pursuit of employment.

4. Write an Appropriate Description about Yourself

Spend some time creating your personal description. The tone must be positive and realistic. To make this task simpler, you should think about the answer to the question "Tell me about yourself" at a job interview.

5. Do Not Overlook any Details

If you have been involved in some kind of charitable causes, voluntary jobs, or helping organisations, then make sure you include them in your profile. Many companies value this type of activity and will appreciate seeing the information on your profile.

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6. Faça publicações pertinentes 
A criação dos conteúdos para publicar no seu perfil deve ser feita com cuidado e perfeição. Tenha o cuidado de criar conteúdos adequados e pertinentes, que apelem ao interesse das suas conexões e sirvam os seus interesses, mostrando os traços mais sensatos da sua personalidade. 

7. Reveja todas as publicações 
Erros e gralhas são comuns e todas as pessoas os cometem. Ainda assim, no momento de fazer uma publicação no Linkedin, é importante que estes sejam corrigidos antes de publicar. A existência de erros ortográficos ou de gramática poderá passar uma imagem negativa sobre si, influenciado a decisão de uma empresa que o siga. 

8. Faça partilhas relacionadas com a sua área 
Poderá ser um artigo inovador ou uma notícia do momento: a partilha deste tipo de conteúdo irá revelar que é uma pessoa interessada e devotada ao seu trabalho, o que será um ponto muito positivo, que elevará o seu perfil aos olhos de um recrutador. 

9. Faça uso de keywords 
As keywords ou palavras-chave são fundamentais no seio da Internet, já que é através dela que conseguirá as conexões adequadas aos seus objetivos. Recomenda-se que pesquise quais as palavras-chave mais procuradas nos motores de busca no que se refere à sua área profissional. Depois, faça uso das mesmas no seu perfil para dar um maior destaque à sua página pessoal. 

10. Faça conexões e interaja com elas 
As conexões do Linkedin são o ponto de partida para o aparecimento de novas oportunidades profissionais e, por isso mesmo, é muito importante que se estabeleçam estas conexões e mantenha uma interação com as mesmas. Caso deseje conquistar uma conexão que um amigo possui, pode pedir que este o sugira, havendo ainda a possibilidade de acrescentar recomendações nos perfis dos seus conhecidos. 


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