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The Real Estate Agent's Portrait

The agent's photographic portrait is very important to ensure his professional success. Learn what factors to consider when building a solid image as an estate agent.

In the 21st century, in an age where people are increasingly paying attention to visual aspects and in which new technologies are an intrinsic part of everyday life in the world; your image plays a bigger role than ever.

The millennials and all those who have been adapting to new trends are becoming increasingly visual, so photographs have become - even more than they have done in the past - one of the most compelling points for selling a product or the presentation of a brand.


Your image is an important part of a brand's identity and an element that needs to be assessed carefully. In the case of estate agents, creating professional photos of themselves is of utmost importance.
The agent's photographic portrait does not necessarily have to be the same as everyone else's, and may even be smiling if it stands out from others.

Still, following a few ideas about the quality of these photos can be essential to give potential clients a positive image of the professional's job, establishing a relationship based on optimism and trust.
Ensuring a good photographic portrait can therefore help create an image of professionalism, friendliness and competence among clients, thus promoting success within the real estate industry.
Get to know some of the main factors to ensuring you take a good photographic self portrait.

1. Choose a good photographer
A photographic portrait for professional use is an asset and, just like any other investment, you must evaluate all the options available to ensure you make the right choice.
There are countless photographers doing this kind of photographic work, so you need to be mindful of their professional portfolio and experience to ensure you choose someone whose work reflects quality and also suits your tastes and preferences.

2. Decide where to shoot
Deciding the photography venue is important. After all, shooting in a studio or in a specific location requires different equipment and can also impact the photographer's own choice.
Not all photographs of estate agents are shot in the studio. If they are not, however, you should carefully consider where you are shooting as the surroundings will also be a part of the final message conveyed by the photograph.

3. Don't overlook the technical details  
Lighting is one of the most important aspects of photography and as such should be taken into account carefully. For a photograph to look good and ensure the desired effect, it is critical that the lighting is adapted accordingly.
Choosing the best times of the day to take photos, ensuring utmost brightness and avoiding shadows or direct sunlight can be a guarantee that the photo will meet your expectations.
In the studio, the spotlights should simulate this effect, by favouring the direction and intensity of the light.

4. Think about the image you want to convey
All the elements you use in the photo shoot to create a professional portrait must be in accordance with the image you want to convey to your clients. This will naturally be professionalism, easy-to-approach and confidence.
Some things to consider are therefore the clothes to wear, the hair and the make up. Clothes, for example, should be simple, in suitable colours or with bold patterns, and at the same time clean.
Similarly, the hair should be combed and natural make-up should be used, especially to cover any spots and imperfections on the skin. The basic appearance in photos is therefore quite pertinent for both men and women.
In the case of estate agents, make-up can start initially simple and become more prominent throughout the session, so there is a wider range of finishing touches that can be made to the photo.

5. Don't take the camera for granted, practice in front of the mirror
Everyone has a certain preference for the way they want to look and how they portray their self image, so knowing your best angles and which poses and expressions to do in the photo shoot can be very helpful.
Practicing in front of a mirror will not only make you more confident, reduce anxiety and make the photo session easier, but it will also bring the result closer to the one you had in mind, allowing you to have greater control over your expressions, gestures and your appearance.
Similarly, taking a look at other agents' photos for inspiration can be helpful and allow you to create more options in your own photo shoot in order to come up with more unique photos, from which you can choose the one that fits you and your goals.

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