Masus Larrainzar

Team Leader of the MC Barcelona - S6 team at Engel & Völkers, specializing in secondary residential sales in Vallès Occidental (Sant Cugat del Vallès, Sant Quirze del Vallès, Cerdanyola del Vallès, and Rubí). With solid experience in commercial management and talent development, I lead a team of consultants focused on operational excellence and sustainable results.

My role involves defining the acquisition and commercialization strategy, establishing KPIs and work methodologies, and overseeing the most complex operations. I implement data-driven pricing, 360º marketing plans, property preparation, and advanced negotiation, ensuring legal security and maximum profitability for owners and buyers.

I manage the area's pipeline and forecasting, ensuring data quality in CRM, coordination with marketing, legal, and financial partners, and transparent communication with clients through regular reports and market feedback. With a deep understanding of micro-zones, I drive the team's local prospecting and positioning, promoting continuous training, best practices, and a culture of service, ethics, and high performance.