Become a real estate consultant: The secrets to a successful career in real estate

Why become a real estate agent?

There are many reasons to start your journey in the world of real estate as a property consultant. It is a profession that gives you the opportunity to build your own path based on your skills and personal ambitions. It is a career very different from a typical job — it offers dynamism, flexibility, multiple growth prospects, and of course, unlimited earning potential.

As a real estate agent, you have the opportunity to build relationships of trust with people who rely on you for one of the most important decisions of their lives. You develop your skills across multiple fields, from marketing and communication to negotiation, and you become part of a market that is constantly evolving and will always remain vital.

It is a profession that gives meaning to your daily life, as you set personal goals and continuously strive to achieve them, while also maintaining meaningful interaction with people.

How can you get started as a real estate agent and stand out?

To begin your journey in the world of real estate, prior experience is not required - only a vision for your personal and professional growth. There are several essential steps to help you get started.

• Learn about the industry and its requirements

Before taking your first steps, it is important to understand how the real estate market operates, what the role of a property consultant entails, and which key qualities are necessary for success. Proper knowledge is essential.

• Choose an office or company that suits you

What could be more important than learning about the world of real estate alongside the best professionals? Surround yourself with people who provide comprehensive training, guide you through your first steps, and give you access to a strong client network. Train with a reputable real estate company that will provide the foundation for successful professional growth.

• Build your personal brand

In every professional field - and especially in real estate - having a strong personal identity is crucial. Who are you? What do you offer? How do you approach your clients? Your personal brand is what will set you apart; it is the element that will take you several steps ahead.

• Create meaningful relationships with your clients

Success in real estate is not measured solely by numbers and sales, but primarily by the relationships you build with your clients. It is important to listen carefully, understand their needs, and guide them with honesty in order to build a relationship based on trust.

The experience you provide is just as important as the property you recommend. Personalization, transparency in communication, and continued support even after the purchase will transform a simple client into a long-term partner - and a valuable referral.

• Build a strong and supportive professional network

Behind every successful property consultant stands a strong network of partners who provide daily support, learning opportunities, and new collaborations.

Working with experienced professionals - such as legal advisors, architects, or fellow real estate agents - helps you grow continuously. Additionally, a strong network can expand your reach beyond the limits of the local market.

• Strengthen your online and offline presence

As in many industries, visibility plays a decisive role in real estate. Skills and expertise are essential - but so is showcasing them effectively. How can you highlight your strengths and expand your professional connections?

For your online presence, use social media platforms such as LinkedIn to create a professional profile, share valuable content, and connect with potential clients. You may also create a personal website to enhance your credibility. Developing a newsletter can further help you build stable and loyal relationships with your audience.

Regarding your offline presence, networking within your local market is equally important. Participate in events and conferences to build trusted relationships with industry professionals and clients alike.

• Specialize in a specific real estate market

At the beginning of your journey, you may want to work with various types of properties. However, as you gain experience, it is important to focus and specialize in a particular segment in order to develop deeper expertise and a stronger professional identity that sets you apart.

For example, you may choose to specialize in luxury residences and villas, coastal properties, or investment real estate. Specialization does not mean ignoring other opportunities — it means building a reputation around a specific field.

• Never stop learning

While your personal identity is a major factor in success, continuous education and ongoing development are equally important. A real estate agent must stay informed about market trends, marketing tools, and the legal aspects of transactions. Only in this way can you remain relevant, reliable, and competitive.

You should know how to leverage modern tools such as CRM platforms, be familiar with digital marketing techniques, and continuously build relationships of trust.

By choosing to train with a well-established real estate office, you will receive continuous education and support to ensure you always stay one step ahead.

How can Engel & Völkers help you become a successful real estate advisor?

Engel & Völkers can help you not only take your first steps in the world of real estate, but also grow, develop, and stand out.

By starting your journey alongside a well-established company, you gain:

• Access to continuous training through the E&V Academy

• Support from experienced real estate professionals

• Modern technological tools

• Visibility through a strong online presence and international brand awareness

• Networking opportunities with partners in more than 35 countries and across more than 1,000 shops

The world of real estate offers unlimited opportunities for those who want to grow and stand out. Engel & Völkers can be both your first and most solid step on this journey. By providing the right guidance, a clear strategy, and the appropriate environment, it enables you to turn your vision into a successful career.