The 10 Greek areas standing out in the property market in 2025

Buying property in Greece: The areas with rising interest

In recent years, the Greek real estate market has shown strong momentum, with buyer interest increasing across various regions of the country. Whether it concerns investors seeking opportunities or families looking to purchase their own home, property search trends reveal which areas are currently at the center of attention.

Identifying areas with growing demand can provide valuable insights for both prospective buyers and investors.

Using the latest statistical data from Ahrefs - a tool that tracks, among other things, the volume and change in online searches - we identified the 10 areas in Greece that recorded the highest annual increase in interest for property purchases.

What do these trends mean for the real estate market?

Analyzing areas with increased interest in property purchases is not only of statistical value, but also a key tool for understanding the direction the market is heading.

This insight is valuable both for buyers - who have the opportunity to acquire property at a reasonable price before demand drives values higher - and for investors, as signs of emerging momentum can translate into stronger returns in the future.

Monitoring these shifts, especially when supported by data, provides a significant advantage when making strategic decisions.

The 10 areas with the highest increase in interest

Based on the annual change in online searches for property purchases, below are the 10 areas that recorded the highest increase in interest.

Polichni, Thessaloniki

Polichni, located in the western suburbs of Thessaloniki, recorded the highest increase in property purchase searches. The area combines accessibility, a family-oriented character, and affordable prices, making it particularly attractive to buyers.

Heraklion, Crete

Second on the list is Crete’s largest urban center, Heraklion, which is experiencing steady growth, driven by tourism, universities, and continuous infrastructure upgrades. As a result, the residential property market in Heraklion, Crete, is attracting strong interest both for owner-occupation and for investment purposes.

Tripoli, Peloponnese

At the same time, properties in Tripoli, Peloponnese, are showing similar growth. Its geographical location, quality of life, and direct access from Athens make Tripoli an emerging choice for those seeking a home outside the major urban centers.

Peristeri, Attica

The first area in Attica on the list is Peristeri, one of the most vibrant and densely populated areas of Athens. Peristeri is gaining ground thanks to improved infrastructure, its metro line connectivity, and its competitive property prices.

Thermi, Thessaloniki

In eastern Thessaloniki, properties in Thermi attract families as well as professionals seeking higher-specification homes that offer comfort and a high quality of living.

Chalandri

Properties in Chalandri, in the northern suburbs of Attica, represent a stable value, as the area combines urban lifestyle with green spaces, a vibrant retail scene, and easy access to the city center.

Ilioupoli

With its distinctive geographical location and metro connectivity, Ilioupoli is steadily emerging as a rising choice for families who wish to combine urban living with a sense of calm.

Agia Paraskevi

Living in a property in Agia Paraskevi means residing in one of the most well-maintained and cosmopolitan suburbs of Athens. For this reason, it attracts those seeking quality construction and everyday life in a well-organized neighborhood of Attica.

Kalamata

The capital of Messinia, Kalamata, is experiencing impressive growth in both tourism and real estate, as it evolves into one of the most dynamic regional destinations in Greece.

Palaio Faliro

Living in a property in Palaio Faliro offers immediate access to the sea as well as to key points of the city, combining the charm of the coastal zone with a high standard of living, consistently attracting interest from discerning buyers.

What lies behind these figures?

The data provided by Ahrefs do not merely reflect increased online activity - they capture a deeper shift in buyer behavior and priorities. So, what is driving these increases?

• Infrastructure development

Infrastructure growth and the upgrading of local living conditions - such as new transport links, schools, green spaces, and even business hubs - make certain areas more attractive than others.

• Shift toward the suburbs

The desire for larger living spaces and a higher quality of everyday life is leading many people to reassess their housing choices and move beyond the strict urban core.

• Growing investment interest

Many buyers are demonstrating investment-driven interest, focusing on short-term rentals, resale potential, or long-term returns in areas with strong development prospects.

• Balancing accessibility and value

As prices in traditionally popular areas - such as properties in Kolonaki, homes in Glyfada, or the center of Thessaloniki - continue to rise, many are turning to alternative locations that offer a more balanced relationship between cost and quality of life.

What do these data mean for you as sellers, buyers, or investors?

Analyzing areas with rising demand offers practical value to everyone involved in the real estate market.

• What does it mean for sellers?

If you are planning to list a property for sale in the areas mentioned, now may be the ideal time. Increased interest in these locations strengthens your negotiating position and can lead to a faster and more advantageous agreement.

• What does it mean for buyers?

If you are searching for a home to purchase, this is the right time to focus on areas that are on an upward trajectory before demand drives prices significantly higher. Choosing the right location early can make a substantial difference, both in terms of quality of life and the property’s future value.

• What does it mean for investors?

Search trends are an indirect yet powerful forecasting tool, particularly valuable for investors. Areas showing consistent growth in interest often evolve into high-potential development zones, offering stronger returns either through rental income or future capital appreciation.

Understanding market trends is not merely an informational tool - it is a powerful asset for making well-informed decisions. Monitoring market developments should be a priority for every prospective buyer, investor, or seller who aims to act with foresight and strategy.