Digital transformation with the user in focus
Engel & Völkers UI/UX Team
Digital transformation is a challenging and complex endeavor, and it’s easy to get tripped up by unforeseen issues. For many organizations, the focal point of their digital transformation strategies is throwing their weight behind new mobile initiatives. These can often include both internal and customer-facing platforms, designed for a variety of purposes. A mobile platform is only as good as the user experience (UX) it provides, and businesses that fail to diligently adhere to UX best practices may see their mobile-driven digital transformation goals go up in smoke.
To address these challenges and provide the best UX possible, the first thing to do is take a step back. Don’t rush into a mobile application development project or execute a digital transformation strategy without really considering what it is that needs to be accomplished. When it comes to UX, get inside the head of the user – what do they need from any given piece of software? How can the software achieve that goal? What is the most efficient and intuitive way to guide that individual to the desired outcome? A bit of planning can go a long way.