Branded Residences in Dubai: Benefits & How to Invest in Them

What Are Branded Residences & Why Are They Gaining Popularity?

Branded residences are luxury apartments and villas developed in collaboration between a real estate developer and a luxury brand or hospitality group. These partnerships combine innovative architecture, bespoke interiors, and hotel-grade services to create unique living spaces.

Key Features of Branded Residences:

• Exclusive Design: Interiors and architecture curated by renowned interior designers or luxury home brands.

• Premium Amenities: Access to high-end facilities such as concierge services, spas, fitness centres, and private pools.

• Strong Brand Recognition: Association with prestigious hotel or designer labels enhances the property’s appeal and value.

• Hassle-Free Management: Many branded residences offer fully serviced living, including housekeeping, maintenance, and in-house dining.

Why Are Branded Residences Growing in Popularity?

Branded residences in Dubai are growing in popularity thanks to rising demand for luxurious and unique properties. High-net-worth individuals and investors increasingly seek highly exclusive brand apartments of the finest quality. 

Branded residences often attract affluent tenants, ensuring high occupancy rates, lucrative rental returns and long-term property value appreciation. 

Benefits of Investing in Branded Residences 

Investing in branded residences in Dubai offers several advantages that set them apart from traditional real estate options.

Hotel Branded Residence vs Non-Hotel Branded Residence

In Dubai, hotel-branded residences are developed in partnership with prestigious five-star hotel brands, offering residents an experience that mirrors luxury hospitality. These properties provide exclusive access to hotel-style services such as housekeeping, concierge, in-room dining, and premium spa facilities. 

While this ensures a seamless, high-end living experience, the design and architecture typically follow the signature aesthetic of the hotel brand, which may limit uniqueness compared to more customized luxury apartments.

On the other hand, non-hotel branded residences are collaborations between developers and luxury brands outside of hospitality, such as high-end fashion houses, automotive brands, or watchmakers. These properties often feature striking, brand-inspired architecture and interiors that reflect the DNA of the partner brand, making them more distinctive and visually unique. 

While they still offer world-class amenities and premium living experiences, they can appeal to a more niche audience—typically brand enthusiasts or those seeking something beyond traditional luxury.

Branded Residences vs. Traditional Luxury Real Estate

When comparing branded residences to conventional luxury apartments, several potential differences exist.

Top 16 Branded Residences in Dubai 

Armani Beach Residences

A collaboration between the legendary Armani brand and luxury home brand Arada, Armani Beach Residences brings the fashion house’s signature minimalist luxury to Palm Jumeirah. With sleek architecture, curated interiors, and an exclusive beachfront setting, it offers residents a lifestyle defined by elegance and sophistication, embodying Giorgio Armani’s vision of refined living.

Bvlgari Lighthouse

A creation of Bvlgari, the world-renowned Italian luxury brand, Bvlgari Lighthouse on Jumeirah Bay Island offers an ultra-luxury waterfront experience. With its distinctive illuminated façade, private marina, and interiors infused with Bvlgari’s signature craftsmanship, this development embodies refined island living.

Bugatti Residences by Binghatti

A partnership between Bugatti, the iconic hypercar manufacturer, and Binghatti, this ultra-luxury residence in Business Bay is inspired by Bugatti’s unparalleled craftsmanship and speed. Featuring fluid, aerodynamic architecture, car elevators, and Riviera-inspired private pools, it offers an elite fusion of automotive innovation and high-end living.

Damac Cavalli

A bold collaboration between Damac Properties and Italian fashion house Roberto Cavalli, this branded residence brings high-fashion glamour to Dubai. Extravagant interiors, lush surroundings, and world-class amenities reflect Cavalli’s signature wild elegance and untamed luxury.

SLS Residences The Palm Dubai

Presented by renowned luxury developer Roya Lifestyle Development LLC, SLS Residences The Palm Dubai is an ultra-luxury residential development comprising a limited collection of elegant homes. The 113 residences feature outstanding finishes, spacious terraces, and stunning views of iconic landmarks such as the Burj Al Arab, Atlantis The Palm, Dubai Marina, and the Arabian Sea. SLS ensures a sophisticated living experience that epitomises luxury and comfort.

The Palazzo Versace

Designed by Versace, the renowned Italian fashion powerhouse, Palazzo Versace Dubai is a neoclassical masterpiece. Adorned with Versace’s signature patterns, lavish furnishings, and opulent details, this waterfront residence offers a lifestyle of grandeur and exclusivity, paired with five-star hotel services.

Woodland Residences

A partnership with Lamborghini, the Italian supercar manufacturer behind some of the world’s most iconic supercars, Woodland Residences merges luxury living with nature-inspired aesthetics. The development showcases Lamborghini’s expertise in aerodynamics and seamless design, offering a serene, high-performance lifestyle.

Mercedes-Benz Places by Binghatti

A collaboration between Mercedes-Benz and Binghatti, this cutting-edge tower in Downtown Dubai blends the automotive brand’s engineering excellence with modern architecture. Featuring futuristic aesthetics, intelligent home automation, and precision craftsmanship, it delivers unparalleled brand apartments in the heart of the city.

Six Senses Residences Palm Jumeirah

Branded by Six Senses, a global luxury wellness and hospitality leader, this development offers a holistic approach to beachfront living. With world-class spa facilities, sustainable design, and wellness-focused amenities, it redefines luxury as a sanctuary of tranquility and well-being.

Beachgate By Address

Located in Dubai Harbour, the UAE’s newest maritime destination, Beachgate By Address is an urban sanctuary that seamlessly blends modern seaside sophistication with luxurious living. These beautifully crafted residences are situated along the pristine shores and sparkling waterways of the Arabian Gulf, offering residents direct access to a private beach, a lush community park, and a wealth of exceptional dining, shopping, and leisure options. Beachgate By Address expertly combines urban comfort with breathtaking natural beauty, creating the ultimate coastal lifestyle.

Orla By Dorchester Collection

Managed by the prestigious Dorchester Collection, known for its legendary hotels, Orla offers bespoke residences on Palm Jumeirah. Designed by Foster + Partners, it features exquisite craftsmanship, seamless indoor-outdoor living, and world-class hospitality services tailored for an elite clientele.

Kempinski Residences The Creek Dubai

Operated by Kempinski, one of Europe’s oldest luxury hotel brands, this waterfront residence blends timeless elegance with contemporary comfort. Overlooking Dubai Creek, it offers premium hospitality services, world-class amenities, and stunning views, bringing five-star European luxury to Dubai.

St. Regis The Residences

Inspired by the timeless glamour of St. Regis Hotels, this branded residence offers sophisticated interiors, signature butler service, and breathtaking views of Downtown Dubai. It is the epitome of classic luxury, blending heritage with modern convenience for an elevated living experience.

Atlantis The Royal Residences

Developed by Kerzner International, the creators of Atlantis resorts, Atlantis The Royal Residences delivers an ultra-luxury beachfront experience in Palm Jumeirah. With exclusive fine dining restaurants, sky villas, and infinity pools, it brings resort-style living to the highest level of sophistication.

Ritz-Carlton Residences Business Bay

Managed by the globally renowned Ritz-Carlton, this branded residence offers the brand's legendary hospitality in a private residential setting. It is located in Business Bay and features premium finishes, exclusive services, and an urban oasis designed for refined city living.

One&Only One Za’abeel Residences

Developed by the world-famous One&Only resorts, this residence brings ultra-luxury hospitality to the heart of Dubai. Located in One Za’abeel, it offers sophisticated design, world-class amenities, and direct access to The Link, the world’s longest-inhabited skybridge.

Find your Perfect Branded Residence with Engel & Völkers 

Engel & Völkers Private Office offers expert guidance and discreet, tailored services for those looking to invest in Dubai luxury residences. Whether you’re searching for a high-yield investment or a world-class home, our team specialises in connecting clients with the most prestigious branded residences.