How to find the right license area for your franchise start-up

Franchisor Engel & Völkers Informs: Key Criteria When Choosing a License Territory

Opportunities and risks often go hand in hand in real estate franchising and must be carefully evaluated before opening a new shop. Factors such as rent, infrastructure, and local purchasing power can significantly impact the success of your venture. Below, we answer some essential questions you, as a franchisee, should ask yourself during your location analysis.

What is the economic situation?

This includes the region’s purchasing power, transaction volume, and local competition. Ideally, no direct competitors have established themselves nearby. If competitors are already present, it is important to stand out—something you can do through unique features like the comprehensive and high-quality service offering from Engel & Völkers.

What about location-related factors?

In an increasingly digital world, your online presence as a franchisee is becoming more important. However, easy accessibility and opportunities for personal interaction still play a vital role in your shop’s success. That’s why your chosen location should have good transport connections and a central position, making it easy for walk-in and regular clients to visit. The quality and location of your shop often influence rental costs, so a careful assessment of both expenses and location benefits is essential.

Are there other factors that could positively influence the business?

At Engel & Völkers, we know: not all factors that affect the success of your franchise are measurable through data alone. More subtle elements—like overall quality of life in the area—can play a crucial role. Does the prospective location have a desirable image? Are there kindergartens and schools nearby? Does the area offer appealing housing and leisure options? Are there any upcoming new development projects in the vicinity? All of these factors contribute to attracting a well-off and diverse clientele, thereby increasing your chances of success as a franchisee.

As you can see, there are several key aspects to consider before selecting a license territory. A thorough site analysis is always recommended—it can help you avoid problems down the line and lay the groundwork for lasting success.

Available License Territories with Your Franchisor Engel & Völkers

The Engel & Völkers franchise system currently offers several attractive regions in Germany and Austria—just waiting to become the location of your very own real estate shop.

Engel & Völkers stands for quality. By partnering with this renowned franchisor, you benefit from a carefully selected range of promising license territories across Germany and Austria. Each one offers a variety of unique features for franchisees, identified through thorough location analyses.

Do you have questions or would like to receive personal guidance on launching your career in our real estate franchise? Get in touch with our experienced expansion managers and take the first step today!