We celebrate 20th anniversary

• Langjähriges Bestehen wurde mit Kunst und Netzwerken im Kempinski Hotel Das Tirol gefeiert​
• Immobilienmarkt in Tirol und im Salzburger Land wächst trotz steigender Kreditzinsen und hoher Preise weiterhin

Anlässlich des 20-jährigen Bestehens von Engel & Völkers Tirol & Salzburger Land luden wir von 07. - 08. Juli zu einer Vernissage im Kempinski Hotel Das Tirol in Jochberg. Den anwesenden Gästen wurde im Anschluss an die Begrüßung durch Florian Hofer, Managing Partner Alpenregion Tirol & Salzburger Land, von Kunstexperten und Galeristen Helmut Reinisch anhand von mitgebrachten Exponaten ein spannender Vortrag über die „10 Gebote des Kunstkaufs“ geboten. Der Kunstexperte lieferte unter anderem auch wissenswerte Informationen darüber, wie die Qualität eines Kunstwerks bestimmt und sein Wert festgelegt wird. Nach dem Besuch der VIP-Ausstellung wurde bei kühlenden Drinks gefeiert und genetworkt.

• Years of existence were celebrated with art and networking at the Kempinski Hotel Das Tirol​​
• The real estate market in Tyrol and Salzburger Land continues to grow despite rising interest rates and high prices

On the occasion of the 20th anniversary of

Engel & Völkers Tirol & Salzburger Land

, we invited you to a vernissage at the

Kempinski Hotel Das Tirol

in Jochberg from July 7th to 8th. Following the welcome by

Florian Hofer, Managing Partner of the Alpenregion Tirol & Salzburger Land

, the guests present were offered an exciting lecture by art expert and

gallery owner Helmut Reinisch

on the “10 Commandments of Art Buying” based on the exhibits they had brought with them. Among other things, the art expert provided useful information about how the quality of a work of art is determined and its value determined. After visiting the VIP exhibition, we celebrated and networked with cool drinks.

About Helmut Reinisch

Helmut Reinisch has become one of the most important protagonists of the Austrian art community, which he joined in the early 1980s. As an expert and art enthusiast, he has witnessed the life-affirming artistic activities of the so-called ‘Neue Wilden’ (neo-expressionists) and the extreme positions of Franz West and Erwin Wurm first-hand, since the very beginning. He displays their work in exhibitions at his art gallery, Galerie Reinisch Contemporary, which is located on the main square in Graz.

Statement: “It is better to possess one high-quality piece of art than three average ones.” – Helmut Reinisch, Managing Director

E&V: Mr. Reinisch, what drew you to the field of art?

Reinisch: I discovered my passion for art through my passion for travel. Some of my first destinations included countries such as Syria, Persia, and eastern Turkey. My cultural interest in the Orient guided me into trading high-quality carpets. Whilst doing so, I got to know the artistic works of the Viennese art and culture scene of the 1980s. This led to the development of close relationships and friendships. Having direct contact to the artists helped me to understand the art itself and this is how I discovered my passion.

Statement: “Art should be viewed like food.” – Helmut Reinisch, Managing Director

E&V: How can an amateur recognise high-quality art?

 
Reinisch: Knowledge about art can be compared with the knowledge of a sommelier. It is necessary to be knowledgeable about the taste of red wine in order to recognise the individual nuances in the wine you are drinking. If somebody has never drunk a glass of red wine, they will hardly be able to notice whether the wine they are drinking is from a high-quality winegrowing region with correspondingly high-quality production facilities. Art is just like a pyramid: it has a narrow tip and a wide base.

The layperson finds it hard to recognise high-quality art, which is why it is important to stick to three elements. Museums, galleries, and collectors: these are the experts and specialists in the world of art. They have strong networks and are not only well-educated in this field, but have learnt from their extensive experience, which means that they can provide an objective appraisal of diverse artists and their pieces of work.

I often say to my clients: “Do you know why I don’t join in on the conclusion of a contract? Because I lack the subject knowledge to do so, and only a public notary has such knowledge in this case.” Yet everyone thinks they can have say and provide an assessment when it comes to art. This might be legitimate, but it isn’t conducive in relation to recommendations and investments.

E&V: What role does art play in society?

Reinisch: Good art mirrors society. It is always time-related: each time has its own socio-political topics involving socio-critical thinking. This is why art is never focussed on decoration, but always attempts to capture and reflect the predominant spirit of the times. Major artists try to deal with the topics represented in their works of art in a time-related manner.

 
As a result of its social critique, art can also generate strong rejection, an ever-present example of which is fear of the unknown. The paradox is that those artists who experienced heavy rejection from society in the past have become some of the most popular and renowned artists with their artwork many years later.

E&V: How can we imagine the typical artist to be?

 
Reinisch: Those who create works of art have very sensitive personalities and tend to observe much more in daily life than an ordinary individual. A finished piece of art usually reflects the artists own mindset together with external influences. A high-quality artist also continues to move on with time and society, which is why earlier pieces of work are often strongly criticised by the exact people who created them.

E&V: Wie würden Sie die berühmten Bergbilder eines Herbert Brandls interpretieren?

Reinisch: Die Bergdarstellungen eines Herbert Brandls dienen nicht der Behübschung. Sie werden von ihm in seinen Kunstwerken bedrohlich und als Mahnmal der Natur dargestellt. Dem Betrachter soll Respekt vor den Naturgewalten eingeflößt werden. Er stilisiert, ohne zu glorifizieren die Mächtigkeit und Potenz der Natur.

E&V: Lohnt es sich, Kunst als Wertanlage zu kaufen?

Reinisch: In der Kunst geht es grundsätzlich nicht um die Wertanlage und ich spiele nicht gerne den Propheten, da ich persönlich es für unseriös und nicht notwendig halte. Aber die Tatsache kann nicht verleugnet werden, das hochwertige Kunstobjekte vor zehn Jahren die Hälfte gekostet haben und vor zwanzig Jahren ein Viertel. Kunstobjekte verhalten sich in der Wertsteigerung nicht wie Raketen mit einer sprunghaften Wertsteigerung oder des Wertverlustes, sondern gewinnen konsequent mit den Jahren an Wert dazu. Künstler, die Schritt für Schritt ihren Weg gehen und über Jahrzehnte Qualität und Leistung liefern deren Objekte werden auch eine konstante Wertsteigerung erfahren

E&V: How would you interpret Herbert Brandl’s famous mountain pictures?

Reinisch: Herbert Brandl’s depictions of mountains do not serve to adorn. They are represented by him in his artwork as threatening and a memorial of nature. Respect for these forces of nature should be instilled in the viewer. Without glorifying them, he stylises the power and potency of nature.

 
E&V: Is it worth buying art as an investment?

Reinisch: With art, it isn’t fundamentally about an investment, and I don’t like to prophesize because I neither consider that to be serious nor do I think it is necessary. However, one cannot deny the fact that high-quality pieces of art cost half as much ten years ago and just a quarter as much twenty years ago. Pieces of art are not synonymous with rockets when it comes to their value: their value doesn’t rapidly increase or decrease, but it consistently increases year upon year. Those artists who continue step by step along their path and deliver both quality and performance over the years are the ones whose works experience constant appreciation.