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The main contents of the business plan for your franchise foundation

Both in its role as a guide to managing your franchise start-up, as well as its use in presenting your management strategy, the business plan is an essential component for any startup. With its design, you create a valuable hybrid document that you can utilize in contract negotiations, but which also gives you a direction to run your business, even in periods of strong and weak economic success. The contents of every business plan are described in the following article by Engel & Völkers.

A suitable entry into your business plan can, according to the usual forms (cover sheet, table of contents ...), be a short summary of important pieces of information. In scientific papers, this preliminary summary is also called an abstract. It will engage the reader with the following content and provides a concise overview of the most important information in the business plan. Especially in the competition for funds or a license to be awarded, in which several potential franchisees compete, even the first impression of your idea can contribute to the conviction of the decision makers. In this abstract, you should first and foremost include the compactly described business idea, the perspectives and goals of your company, as well as the most important arguments in favor of implementing your idea - such as the chances of success due to market conditions, innovation or location advantage. Although the abstract marks the content entry into the business plan, you should ideally be writing it last in order to be able to relate it as compactly as possible to the already existing content.

The core content of your business plan in the franchise concept

The introductory summary should be followed by a concrete presentation of yourself and the entire management. Draw attention to your skills, qualifications and motivations and promote a professionally leading franchise. Then describe your offer. What do you offer? Which target group is addressed? What added value does the customer have to your services? And, especially important in franchising: how does your offer enrich the concept of the franchisor?

There are several consecutive points to the presentation of your offer: a detailed analysis of the market situation can support your business idea as well as highlighting the specific location advantages that you are forecasting for your salesrooms, if they exist. Round off your business plan with a description of your marketing strategies, which will ultimately make a significant contribution to your ability to present yourself individually to the market within the framework of your franchisor's given corporate identity. A well-founded overview of the legal basis, the planned financing and the later legal form of the company should not be missing.

The business plan as an emergency program of your franchise company

On the way to establishing a successful franchise, you as a franchisee will face economic challenges and financial bottlenecks. In order to prepare for such times in the best possible way, you can already define solutions for such situations in the business plan and describe "worst-case scenarios". This way, you do not only give franchisors and investors the impression of a secure, crisis-proof system, but you also create an "emergency plan" developed in peace and quiet that can prevent you from making business-damaging decisions when in a critical situation. On the other hand, it makes perfect sense to design "best case scenarios" that will give you and the negotiating partners a worthwhile prospect that would more than amortize your investment. This way, the business plan also acts as a motivator.

With Engel & Völkers you know what to expect

The collateral provided by the business plan of your franchise startup through dedicated preparation can also be found with Engel & Völkers as a franchiser in the real estate sector. Our global success rests on the shoulders of international franchisees, who have made our label the symbol of excellence in services, premium real estate and high-quality yachts and aircrafts at over 700 locations worldwide. With an offer that has been further developed for more than 30 years, consisting of exclusive license areas, a constantly growing network of market-relevant contacts and a fair exchange between franchisees and franchisors, we are your ideal partner to enable you a quick and promising start as a real estate agent. With us you will quickly realize that self-employment and occupational safety do not have to be opposites.

A carefully crafted business plan and reliable franchisor are your most important predictors of a profitable and consistent existence as a self-employed real estate broker. Does our offer speak to you? On request, we will be happy to discuss your interest personally or put together a comprehensive information package for you. We are looking forward to your contact!

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