The occupational integration of disadvantaged groups represents a major challenge for societies around the world. The business model of franchising with its various franchise concepts makes valuable contributions to sustainably improving the employment situation, especially for women and minorities: Engel & Völkers explains why these groups of people experience particular fairness, especially as franchisees or within franchising companies, and how franchising contributes to the reduction of precarious conditions.
Women in franchising: flexibility ensures equality
The role of women and their professional self-image in modern societies has changed fundamentally over the past 50 years. While the occupational and family position of women was virtually predefined as an unemployed housewife and mother until the early second half of the 20th century, today's modern woman is often no less career-oriented than her male counterpart. Nevertheless, prejudices about lower efficiency, such as high downtime during pregnancy and maternity protection persist, even in times when fathers are often awarded free quota in this context. Relatively few women are therefore still found in management positions and higher hierarchical levels of companies. Also, there are sometimes still gender differences in pay.
Franchise concepts are an attractive way for women to independently build a successful career. Investing in a proven and proven business model reduces the economic risk over traditional start-ups while maintaining a high degree of independence and flexibility. A franchisee is responsible for her franchise operation, so she has her own working hours and family compatibility. A dependency on gender-specific unfair employment contracts and pay is also eliminated, since franchise licenses are issued by the franchisor regardless of gender and the final turnover depends on the entrepreneurial skills of the franchisee. In addition, some support programs exist explicitly for women, which facilitate the investment and pave the way to a successful franchisee.