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Real estate: how to capitalise on the spring sales season

Spring: the natural world is waking up from its winter slumber, and everyone is seeking a fresh start – including property buyers. It’s no coincidence that studies show spring is the perfect season to sell in many countries.

Santa Maria - Selling a property in spring is about tapping into buyers' desire for a fresh start, and it's simpler than you think.

But just because buyers are keen for something new, it doesn’t mean they’re ready to buy into any old property. To effectively tap into their desire for a clean slate, you’ll need to consider sales technique, interior design and staging. So, without further ado, let’s get into those spring sales ideas.  

A blank canvas

Emphasising that bright and airy spring sentiment is all well and good: we definitely don’t want to push you away from proven tactics such as beautifying the garden or finishing those value-adding renovations. However, a fresh start isn't just about a new home: it's about improving your lifestyle and achieving your goals.

For sellers, that means ensuring your spring home décor leaves plenty of room for their imagination. Forget about those bold feature walls, and stick with clean colours or pastels. Make sure space is emphasised by lots of natural light or, in those darker rooms, intelligently placed interior lighting.

Family focus

One of the major reasons that spring is so successful for sellers is that it comes after the hustle and bustle of Christmas, and before people head off on their summer holidays. These factors are even more acute for buyers with (or considering starting) a family.

If you think your target buyers are likely to fall into this category, tailor your spring home décor to cater for their needs. In a bigger property, identify the ideal candidates for a nursery, playroom or extra bedroom for any new arrivals. A minimalist approach could work very well. Avoid introducing the kind of sharp-cornered units and cluttered furniture that parents fret over, and leave plenty of space for families to grow into.

New opportunities

It’s not only the large houses in family-friendly suburbs that can capitalise on the spring sentiment, however; even the smallest of city-centre flats can appeal when they’re pitched in the right way. After all, local amenities are often even more important to buyers than a property’s space, layout or décor, hence why young buyers are flocking to urban markets in countries like the USA and Spain. All you have to do is show them that your property offers them the lifestyle they crave. Describe nearby parks and green spaces, which are perfect for weekend walks, and vibrant cafés with outdoor seating. The arrival of the sunny weather creates a welcoming ambience – use this to your advantage.

The right estate agent can help you identify nearby selling points like gyms, new business developments or transport hubs. But you can suggest the lifestyle these amenities bring to your home with your spring home décor and staging too. Near a stunning country mansion? Reflect the grandeur in your furnishings. Close to chic restaurants and bars? Invest in a smart cocktail cabinet or turn your kitchen island into a party host’s dream bar.

Ultimately, however, you’ll need to appeal to a wide range of buyers through the spring sales season. Don’t worry too much about remodelling your whole home for one approach; just use smart design flourishes and small staging hints to remind the buyers of what your property truly offers. For more spring decorating ideas to help you achieve this, visit our interior design blog.

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