In september, Engel & Völkers Paris revealed to its employees a new project : a 1959 Fiat 600 customised with the E&V colors. The attractivity for the car was immediate for everybody. During the release event of the project, the mythic car was under the spotlight and attracted everybody.
Out of its attractive design, the car is very useful for the company. By driving the car in Paris, the Engel & Völkers agents gives a new visibility for the brand in an original way. Several communication actions have been launched around the car, especially a contest on the social media.
Moreover, this car allows the Engel & Völkers agents to create more proximity with the people in their farming area, create contacts and generate awareness for the brand. This initiative is a good way to differentiate with the competitors.