Engel & Völkers Paris > Blog > The E&V car in the streets of Paris

The E&V car in the streets of Paris

In september, Engel & Völkers Paris revealed to its employees a new project : a 1959 Fiat 600 customised with the E&V colors. The attractivity for the car was immediate for everybody. During the release event of the project, the mythic car was under the spotlight and attracted everybody.

The Fiat 600, a driving myth in Paris

Engel & Völkers didn’t choose the Fiat 600 randomly. First, a vintage car in Paris is attractive and catches the eyes of the people in the streets. Moreover, this legendary car of the 50s-60s seduced the whole world and its presence was international. 

Symbol of the post-war Italy and the Dolce Vita, it was the first car of this size with so much success. Despite the years, the car is today living a second life under the Engel & Völkers colors.
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A marketing and commercial operation by Engel & Völkers

Out of its attractive design, the car is very useful for the company. By driving the car in Paris, the Engel & Völkers agents gives a new visibility for the brand in an original way. Several communication actions have been launched around the car, especially a contest on the social media. 

Moreover, this car allows the Engel & Völkers agents to create more proximity with the people in their farming area, create contacts and generate awareness for the brand. This initiative is a good way to differentiate with the competitors.

​Engel & Völkers present in all Paris

Proud of their E&V mascot, the real estate agents drive the car in all the areas of Paris. From the Marais to Montmartre, the car continues its parade in Paris. If you are not in the city, you may have seen the car during the exhibition of local artisans in Levallois Perret a few weeks ago. It was a good opportunity to create some activities around the car for the weekend. If you still didn’t see the E&V car, stay alert, it is still there!
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