Engel & Völkers Licence Partner Italia > Blog > Women in franchising 2020: Why franchising women entrepreneurs leads to success

Women in franchising 2020: Why franchising women entrepreneurs leads to success

Franchising has long been considered a male-dominated domain in the real estate sector as well as in many other industries, and numerous prejudices on this subject are still circulating today. While women actually still earn less than men in dependent jobs, self-employed work as a franchisee can even be an excellent opportunity to free yourself from outdated hierarchy and earnings structures and to take a successful, self-reliant career path. Modern franchise systems such as Engel & Völkers offer the best conditions internationally to start your own business with excellent growth prospects as an independent real estate agent - This article tells you why franchise systems have been attracting more and more women in recent years and what distinguishes women as promising franchisees.

What makes women successful franchisees in the real estate industry

Even though no two founders are the same, experience and the success stories of numerous women entrepreneurs suggest that many women have qualities that make them excellent franchisees. For example, women tend to show a high level of care in the planning phase before opening their own franchise company. Combined with a rational objective and a more careful risk calculation, women are often on the safe side when creating business plans and are able to build a steadily growing franchise company. An empathic talent that is often more pronounced in women than in men proves to be particularly valuable for self-employed real estate agents: They are able to quickly identify the wishes and needs of their customers and, based on this, to be able to offer the best possible real estate solutions, which is also possible in the long term will have a positive impact on your own profitability. Women can also use their creativity to their advantage, for example when exceptional business situations require special measures. This enables women to adapt quickly and economically, even in adverse conditions, and to continually develop new strategies that maintain the success of their own real estate business. As a franchisor, Engel & Völkers is convinced that women, in particular, have an undreamt-of potential for a successful independent brokerage career - take advantage of our tried and tested offer and realize your ambitions!

 Milan
- Diverse career opportunities open up for franchisees in the real estate franchise segment

Franchising: A system full of advantages from which women in particular benefit

In addition to the fact that women have excellent properties for starting a franchise, such career models have some advantages that make them particularly attractive for female franchisees. A key argument in favor of the license partnership with a renowned franchisor like Engel & Völkers is the security factor: by adapting a proven business model and adopting a brand and corporate identity, franchise-based start-ups fail much less often than traditional openings, so that Investment risk is lower. In addition, franchisees can always rely on the system's own network of license partners, third-party companies and franchisors to secure market data or valuable assistance - an invaluable advantage.


In addition, franchising also scores with regard to the possible professional flexibility, which plays a significant role in the career planning of many women: If the compatibility of family and offspring, leisure time and work is to be guaranteed in the long term, hardly any other activity model can do this better than franchising . Since franchisees, as self-employed freelancers, are free to choose both working hours and places, the licensed start-up is increasingly preferred to traditional employment, in which aspects such as maternity leave and subsequent return to work are still typical problem areas. In summary, modern franchising presents itself as a unique opportunity for determined, career-oriented women to combine business success with their own, individual lifestyle.


Are you fascinated by exclusive architecture, have strong communication and negotiation skills and would you like to embark on a new, responsible and rewarding career path? Then the franchise partnership with Engel & Völkers as an independent real estate agent can prove to be the right decision. In addition to the start-up and integration phase, which is fully supported by our franchising team, you also get access to exclusive training opportunities, work with our multifaceted and intuitive software platform and benefit from consistent territorial protection in your license area, which guarantees you the sole rights of use of our brand. Call us at +49 (0) 40 36 13 10 or use our contact form via the red button on the right-hand side of the screen - we would be happy to provide you with more information about our offer in a personal conversation!

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