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Engel & Völkers expands its visibility in Madrid with an iconic sign on Paseo de la Castellana

A new Engel & Völkers sign on Paseo de la Castellana becomes a symbol of innovation, visibility and commitment to Madrid.

Starting this month, Madrid boasts a new visual landmark: Engel & Völkers has installed its logo at 144 Paseo de la Castellana, right in the heart of the city’s financial district and just steps away from the renovated Santiago Bernabéu Stadium. This initiative marks another step forward in the brand’s visibility strategy in one of Europe’s key real estate markets.

Measuring 15 meters wide and 1.54 meters high, the new sign stands out not only for its size but also for its strategic location. Positioned at one of Madrid’s busiest entry points, it is estimated to be seen by more than 23 million people each year—drivers and pedestrians alike—further reinforcing its impact as a branding tool.

A new landmark in Madrid’s skyline

Paseo de la Castellana is undoubtedly one of the busiest and most emblematic avenues in Madrid. The new Engel & Völkers sign will occupy a privileged spot on the building’s façade, visible from several points along the city’s north-south axis. Thanks to its scale and strategic position, it is expected to generate millions of direct impressions annually.

This initiative is part of our strategy to strengthen the brand in Spain’s major cities, reinforcing our connection with key markets and bringing us even closer to our clients, both residents and national and international investors.

Madrid, a key market for the luxury real estate sector

Madrid has established itself as one of Europe’s leading real estate hubs. Its economic dynamism, cultural offering and quality of life make it a top destination for high-net-worth buyers and investors. In this context, Engel & Völkers continues to expand in the capital in prime areas such as Barrio de Salamanca, Chamberí and Chamartín, with a team of professionals specialized in marketing exclusive properties.

A brand statement in motion

This new sign not only aims to increase visibility but also symbolizes our firm commitment to Madrid—a city where excellence, architecture and innovation are part of everyday life. It is an initiative designed to inspire trust, visibility and closeness.

Engel & Völkers continues to grow with Madrid

The sign at 144 Paseo de la Castellana is more than a visual action: it is a testament to our determination to remain leaders in Spain’s luxury real estate market. We invite everyone passing through this iconic avenue to discover the Engel & Völkers world: unique properties, personalized service and the best investment opportunities in the city.

Madrid inspires us. And with every step forward, we renew our commitment to excellence.