Buying a home on the Costa Daurada: is 2026 a good time?

What drives the demand to buy housing on the Costa Dorada: three key factors

The Costa Dorada has become a very attractive destination for those looking to buy housing, thanks to its Mediterranean climate, quality of life and investment opportunities.

a) The coast as the main driver for buying a house on the Costa DoradaAfter the pandemic, many people have sought their residence outside large cities or in areas with a better quality of life. The Costa Dorada has been one of the great beneficiaries of this trend.

b) High transactional activity and housing prices on the Costa DoradaThe increase in buyers, both national and foreign, together with strong dynamism in sales, has stimulated the market. For example, in 2024, Salou registered 1,134 transactions and Reus reached 1,380, according to official data published by the Ministry of Development.

c) Growth of new construction in strategic areas of the Costa DoradaThere is a particular boost in new housing, especially in Salou (120% growth) and other coastal municipalities, which responds to the demand from buyers looking for modern and well-located solutions.

The most in-demand areas for buying a house on the Costa Dorada

The Costa Dorada continues to consolidate itself as one of the most attractive destinations for buying a home, both for primary residence and second residence or investment. The Mediterranean climate, the quality of its services, the variety of lifestyles and the excellent connection with Barcelona make it an ideal region for national and international buyers.

Below, we detail the most in-demand areas and why they stand out among those looking for a new home, also providing information from official data from the Ministry of Development.

Reus: connectivity and opportunities at lower cost

Although Reus does not have direct coastline, its strategic location makes it one of the best options for those seeking proximity to the beach at a very reasonable price.

• Recent transactions: 1,380 sales registered in 2024.

• Real average sale price (resale) m² 2024: €1,271/m². 

• Buyer profile: national families and professionals who value services, transport and quality of life, with possibilities of easy travel to Salou or Cambrils.

Key opportunity: investment in quality housing at a lower price than direct coastal areas, with the possibility of medium-term appreciation.

Properties in Reus

Cambrils: quality of life and investment security

Cambrils is known for its perfect balance between tourism and residence. Prices are higher than in other towns, but demand is constant and the market appreciates organically.

• Real average sale price (resale) 2024: €2,080/m².

• Demand: buyers seeking to reside permanently or work remotely from the coast, as well as second residence. 

• Price trend: growing, with potential for sustained appreciation. 

Key opportunity: family homes and premium apartments with high demand. 

Properties in Cambrils

Salou: tourist epicentre with residential growth

Salou remains one of the most coveted destinations on the Costa Dorada. Its appeal is not only due to tourism, but also to the increase in buyers seeking to reside or invest. 

• Homes sold in 2024: 1,134. 

• Real average sale price (resale) 2024: €2,105/m².

• Buyer profile: national and international buyers seeking second residence or an investment to capitalise.

Key opportunity: seafront apartments and houses with pools, ideal for medium-term appreciation and rental profitability. 

Properties in Salou

Miami Platja – Mont-roig del Camp: tranquillity and seasonal profitability

Miami Platja stands out for its more relaxed atmosphere, ideal for families or investors seeking holiday homes with good return in high season. And Mont-Roig also offers a unique supply: on one hand, a coastal area (Mont-Roig Bahia) and, on the other, a more rural area (Rustical Mont-Roig), ideal for different buyer profiles.

• Real average sale price (resale) 2024: €1,540/m².

• Supply: apartments and villas at very accessible prices. 

• Buyer profile: tourist investors and families seeking second residence.

Key opportunity: combination of investment for holiday rental and personal enjoyment, with competitive prices compared to other coastal towns.

Properties in Miami PlatjaProperties in Mont-Roig

L’Hospitalet de l’Infant: less crowded coast

This municipality is perfect for those seeking beach and tranquillity without the tourist saturation of Salou or Cambrils.

• Real average sale price (resale) 2024: €1,500/m².

• Buyer profile: national residents seeking quality of life and tourists who value calm.

• Trend: slight price growth and stable demand. 

Key opportunity: seafront properties with potential for holiday rental and quality permanent residence. 

Properties in Hospitalet de l’Infant

Highlighted opportunities by town for buying housing

Here we detail for each municipality why it may be a particularly attractive moment to buy:

• Reus: The key lies in the combination of good connectivity, lower cost than direct coast and an active residential market. For buyers prioritising strategic location (services, transport) and not needing to be right on the seafront, Reus is a very solid option.

• Cambrils: With higher prices but a very consolidated reputation as a quality-of-life area, it is ideal for those wanting a coastal home with solidity and appreciation potential. Also, residential demand does not depend exclusively on tourism.

• Salou: Traditionally tourist-oriented, but undergoing a transformation clearly aimed at buyers who do not come only for holidays: demand from remote workers, families and second-residence buyers is growing. This offers an opportunity for medium/long-term investments, especially in well-located apartments.

• Miami Platja – Mont-roig del Camp: Perfect for those seeking a more intimate coastal home, with an investor or holiday profile. The mix of apartments and villas, along with a seasonal rental market, makes investment here very attractive.

• L’Hospitalet de l’Infant: Ideal for a more relaxed profile, for those valuing a less crowded coast, good quality of life, and possibilities for both holiday rental and personal use.

Recommendations for buyers of housing on the Costa Dorada

Based on the analysis by municipality, here are some practical tips to help you make more informed decisions:

• Make personalised visits: Don’t limit yourself to photos online: tour each municipality, visit different neighbourhoods (coastal area, inland, rustic area…) to understand their potential.

• Collaborate with a local agent: Having someone who knows each town (Reus, Salou, Cambrils, etc.) and its particularities can make a difference in both negotiation and finding hidden opportunities.

• Project the use: Define whether you will use the property to live, to rent (seasonal or long-term) or as an investment. This will determine what type of housing and location suits you best.

• Calculate the total cost: Don’t rely only on the purchase price: include maintenance, taxes, community, insurance (especially in coastal areas).

• Assess financing: If you need a mortgage, request simulations and compare carefully (entities, terms, rates). If you have capital, analyse whether investing in a coastal area is more profitable than other options.

• Consider the long term: Analyse urban plans and future projects in each municipality to foresee how demand might change (for example, if more new construction, transport improvements or new services are planned).

• Diversify: If your budget allows, don’t limit yourself to one town: combining a home in Cambrils with another in Miami Platja or Mont-Roig can reduce risk and maximise opportunities.

Why make the move now?

• The Costa Dorada market is experiencing a moment of sustained growth, with a real increase in transaction volume, especially in coastal areas.

• Prices per m², although they have risen, remain competitive compared to other coasts in Spain, offering an excellent quality-investment ratio.

• Having a local ally like Engel & Völkers Costa Dorada gives you a clear advantage to navigate the market safely and profitably.

How Engel & Völkers Costa Dorada can help you find a home

At Engel & Völkers Costa Dorada, we specialise in this market and can offer you comprehensive support at every step:

• Local advice: Our agents know Reus, Salou, Cambrils, Mont-Roig and other areas in detail. We help you identify the most interesting opportunities according to your profile, whether for investment, regular residence or holiday rental.

• Selection of Properties: Access our exclusive portfolio of carefully selected properties, both new build and secondary market. Our team guides you to find the home that best suits your needs and expectations.

• Comprehensive Purchase or Sale Management: We take care of the entire process, from negotiation to signing, so your experience is safe and hassle-free.

• Professional Valuation and Marketing: If you want to sell your property, we offer precise valuations and professional marketing strategies to reach the right buyers, maximising the value of your property.

• Personalised and Continuous Attention: Our commitment does not end with the purchase or sale; we remain by your side for any post-sale management, maintenance or additional advice you may need.

Frequently asked questions about buying housing on the Costa Dorada

• What is the average housing price on the Costa Dorada? It varies according to the municipality, from €1,271/m² in Reus to €2,105/m² in Salou (resale).

• Where is it better to buy housing on the Costa Dorada: coast or inland? It depends on the profile: Reus and Mont-Roig offer a lower price and good appreciation; Salou and Cambrils, direct coast and high demand.

• Is it profitable to invest in holiday rental on the Costa Dorada? Yes, especially in Miami Platja, Salou and Cambrils, where tourist demand is high.

• Which municipalities offer the greatest medium-term appreciation? Salou, Cambrils and Reus show sustained growth and solid investment potential.

• Do I need a local agent to buy housing on the Costa Dorada? Yes, it facilitates access to exclusive opportunities and manages the purchase safely.

It can be a great opportunity: the Costa Dorada combines quality of life, secure investment and constant growth. Each municipality offers a different profile that adapts to your needs, whether living, enjoying a holiday or investing.

If you want to get the most out of your investment and find the ideal property, contact Engel & Völkers Costa Dorada. Our team of experts will guide you every step so your purchase is safe and satisfactory.

Make the Costa Dorada your new home or your next investment. Contact us and start your project today.