Fabrizio Masetti

The Sales Director plays a key role in the growth and development of business activities at the local level. He or she is responsible for optimizing the team's efficiency and guiding it toward achieving its goals, identifying new market opportunities and forging strategic partnerships in line with the company's vision.

Through analysis of key KPIs, he defines both short-term and long-term targeted strategies, supporting the team in crucial decisions and studying competitors' moves to maintain a competitive advantage. He also closely monitors agent training, supports team leaders in the Market Center, and coordinates the various departments in the office, ensuring a strong and effective organization.