How to attract more clients in the real estate sector

1. Build your personal brand

In a sector where trust is key, the image you project as a professional is often the deciding factor for a client. Investing in personal branding means creating a solid, consistent, and recognisable identity.

Focus on:

• Professional photography

• A polished social media presence

• An authentic and consistent communication style

• Testimonials from satisfied clients

Being seen as competent, approachable, and transparent is halfway to attracting new leads and referrals. Companies like Engel & Völkers encourage and support their consultants in developing their personal brand within the structure of the international brand, reinforcing client trust.

2. Be active on social media

Social networks are powerful tools to attract and stay in touch with potential buyers and sellers. More than posting property listings, use these platforms to inform, inspire, and create emotional connections with your audience.

Practical tips:

• Post short videos presenting properties or neighbourhoods

• Share local market insights

• Offer useful tips (e.g. “How to prepare your home for sale”)

• Show behind-the-scenes moments of your daily work as a consultant

The goal is to become a trusted reference — someone followers turn to whenever they think of buying or selling a home.

3. Develop a solid contact base

Having a strong network continues to be one of a real estate agent’s greatest assets. The secret is to nurture these relationships continuously — not just when a deal is on the table.

Stay in touch with:

• Past and current clients

• Friends, family, and acquaintances

• Other professionals in the field (lawyers, architects, interior designers, etc.)

Use tools like CRMs to organise and track interactions, important dates, and follow-up opportunities. Small gestures — like sending a personalised email or calling to check in after a sale — create long-term bonds and future referrals.

4. Invest in active property sourcing

A successful consultant knows that the key to attracting more buyers is having a good property portfolio. Active sourcing — visiting neighbourhoods, contacting owners, identifying vacant lots or empty buildings — remains one of the most effective ways to increase supply and position yourself as a local expert.

Show owners that you're ready to represent them professionally, understand the market, and offer a well-defined sales strategy. With the right support, such as that provided by Engel & Völkers, it’s easier to offer differentiating solutions like detailed valuation reports, digital marketing campaigns, and international visibility.

5. Host events and exclusive viewings

Creating unique experiences for your clients is an effective way to generate interest and increase visibility. Consider organising:

• Open houses with extended hours and guided tours

• Investor-focused events

• Partnerships with local brands to create special moments in premium properties

These events not only help promote properties but also reinforce your image as an active, creative, and committed professional.

6. Create relevant content

Producing useful, high-quality content helps position you as an expert. You can:

• Write blog articles about the local real estate market

• Make educational videos on buying and selling processes

• Create digital guides (e.g. “Checklist for selling your home in 30 days”)

This kind of content attracts clients who are searching for information — and by recognising your expertise, they’ll trust you to guide their real estate process.

7. Ask for referrals and value every client

Never underestimate the power of word-of-mouth. Satisfied clients are your best ambassadors. So:

• Ask for testimonials after every closed deal

• Naturally encourage them to recommend you to family or friends

• Offer simple and attentive post-sale follow-up

Every client treated with care opens the door to future opportunities.

8. Choose the right structure to grow consistently

Attracting more clients also depends on being in a professional environment that supports your growth. Working alone can limit access to tools, visibility, and strategic support.

By joining a brand like Engel & Völkers, you’ll benefit from:

• Continuous training from day one

• Marketing and communication support

• Access to an international network of buyers and sellers

• Advanced digital tools to streamline your work

This support allows you to focus on what matters most: building relationships, sourcing properties, and closing deals confidently.

Checklist: strategies to attract more clients in real estate

• Build and maintain a professional and consistent personal brand

• Maintain a strong and strategic social media presence

• Grow and manage an updated contact base

• Invest in active property sourcing in strategic areas

• Organise exclusive events and viewings to gain visibility

• Create relevant and educational content for clients

• Ask for testimonials and referrals from happy clients

• Use modern marketing and communication tools

• Stay updated on market trends and adapt your strategy

• Choose a solid, trustworthy structure to support your growth

Attracting more clients in the real estate sector is a challenge that requires dedication, creativity, and consistency. By investing in your personal brand, using digital strategies, nurturing relationships, and working within a solid structure, you’ll be able to stand out and build a loyal client base.

If you're ready to take the next step and become a consultant with freedom, support, and real growth potential, discover how to start your career with Engel & Völkers — an international brand that supports its agents from day one, providing the right tools to achieve real results.