How to become a Successful Real Estate Agent

1. Deep knowledge of the local market

An excellent real estate agent knows the areas in which they operate in detail. This means knowing:

• The most sought-after types of properties;

• Price trends per square meter;

• Demographic and urban trends;

• New developments in progress;

• Direct and indirect competition.

This knowledge allows for accurate property valuation, the creation of an effective sales strategy, and secure advice to both sellers and buyers. The trust that stems from this technical mastery translates into credibility — an essential asset in this profession.

2. Continuous training

The real estate market is dynamic and subject to legal, fiscal, and economic changes. Therefore, a professional who aims to grow must invest in continuous training, whether through specialized courses, seminars, or recognized certifications. Some of the most relevant topics include:

• Property valuation;

• Negotiation techniques;

• Real estate photography and digital marketing;

• Urban planning legislation and taxation.

Companies with a strong training component, such as Engel & Völkers, offer structured programs that allow their agents to develop technical and commercial skills from the beginning of their careers.

3. Mastery of digital tools

Online presence is now essential for any real estate agent. Knowing how to use ad platforms, social media, CRM software (customer management), as well as video conferencing tools and virtual tours, is crucial to streamline processes and increase property visibility.

Moreover, digital marketing helps attract qualified leads and track consumer behavior trends. An agent who masters these tools has a clear advantage over those who rely solely on traditional prospecting methods.

4. Effective communication and empathy

Listening to the client, understanding their needs, and building a relationship of trust are central aspects of real estate work. A good agent knows how to adapt their speech to different profiles — from investors to families looking for their first home — and always conveys an image of professionalism, transparency, and security.

Working on empathy does not only mean being friendly, but truly understanding what the client is looking for and acting proactively to help them find the ideal solution.

5. Effective time management

Schedule flexibility is one of the greatest advantages of this career but can also be a challenge. To grow consistently, it is essential to organize the agenda well, set priorities, follow up with clients, and not postpone important tasks.

A successful agent manages their day with discipline, dedicates time to daily prospecting of new properties and clients, regularly updates their knowledge, and maintains an active and diversified business pipeline.

6. Building a solid network

Networking is a powerful tool in any real estate consultant's life. Attending industry events, staying in touch with colleagues, architects, lawyers, banks, and other professionals related to real estate can generate valuable referrals.

Furthermore, maintaining a trusting relationship with former clients significantly increases the chances of receiving future referrals — one of the most effective sources of long-term business.

7. Choosing the right brand to grow

Although it is possible to work as an independent consultant, associating with a brand that has a strong presence and consolidated structure can significantly accelerate professional growth. An international brand like Engel & Völkers offers numerous advantages:

• Continuous training from day one;

• Access to a global network of clients and properties;

• Advanced digital tools;

• Support in marketing, communication, and legal matters;

• Brand recognition that inspires immediate trust.

These conditions create a work environment where the agent’s focus can be entirely on prospecting, selling, and supporting their clients.

8. Adaptability and resilience

Not every month brings the same results, and the real estate market, like other sectors, has cycles of higher and lower activity. A successful agent knows how to adapt to challenges, stay motivated during slower periods, and reinvent themselves when necessary.

Resilience is essential: dealing with negotiations that fall through, properties that take a long time to sell, or indecisive clients is part of the routine. What sets the most successful professionals apart is how they handle these moments — with persistence, professionalism, and a focus on solutions.

9. Set clear and measurable goals

As in any career with autonomy, success depends on clear goals. Defining monthly and annual objectives (number of properties listed, visits conducted, sales closed) helps maintain motivation and track progress.

It is also important to regularly review these goals and adjust strategies whenever necessary, whether to improve results, diversify the property portfolio, or broaden the client profile.

The ideal profile of a real estate agent: do you have what it takes?

While anyone can start a career as a real estate agent, some traits make the path to success easier. Knowing and developing these skills not only helps to stand out in the market but also to make the most of the activity.

1. Clear and empathetic communication Listening is just as important as speaking. A good agent understands their clients’ real needs and adapts their language to each profile. The ability to build empathy and establish long-term relationships is essential.

2. Entrepreneurial spirit Being proactive, taking initiative, and constantly seeking new opportunities is essential. This is a profession where each consultant builds their own portfolio, which requires ambition and long-term vision.

3. Resilience Not all deals are closed, and not all clients make quick decisions. Being able to handle frustrations, stay focused, and persist even in the face of obstacles is a quality shared by top professionals.

4. Organization and discipline Autonomy in time management requires responsibility. Successful consultants know how to set priorities, organize visits, keep records updated, and meet deadlines with precision.

5. Curiosity and willingness to learn The real estate market is constantly evolving. Enjoying learning, researching trends, and updating technical and legal knowledge is what enables sustained growth.

If you recognize these qualities in yourself, or feel motivated to develop them, know that the sector offers room for real growth. Becoming a real estate agent at Engel & Völkers is an excellent way to start, with structure, training, and support from an international brand.

The path to success starts with the first step

Becoming a successful real estate agent is perfectly achievable but requires commitment, preparation, and choosing the right tools. This profession offers freedom, growth, and professional fulfillment, as long as it is approached seriously and with a long-term vision.

If you are looking for a career alternative with high growth potential and autonomy, an excellent choice may be to become a real estate consultant at an international brand such as Engel & Völkers. Here, you will find not only the tools needed to grow but also a solid structure, continuous training, and the prestige of a globally recognized brand.

The Portuguese real estate market remains dynamic and full of opportunities. If this feels like the next step in your career, find out how to start this journey with the right support. Engel & Völkers is ready to welcome you, help you develop your potential, and stand out in this competitive sector.