How to determine the ideal selling price for your apartment

Why is it crucial to set the right price?

The asking price directly affects the number of viewings, the time the property stays on the market, and the overall success of the sale. Overpriced apartments tend to attract less interest, whereas those aligned with the current market conditions stand out on property platforms and attract more potential buyers from the start.

Market comparison analysis

The first step is to carry out a thorough market analysis. This means reviewing similar properties in your area with comparable characteristics (number of bedrooms, size, condition, typology, etc.) and checking their listing or actual selling prices. A reliable real estate market study is essential in this stage.

Online platforms such as Idealista or Imovirtual offer a general view, but it’s best to rely on real estate consultants who understand local market dynamics and can interpret the data with precision.

Professional property valuation

Requesting a professional valuation is a reliable way to obtain a fair estimate for your property. Engel & Völkers provides a property valuation tool that analyses market data and delivers an accurate value based on location, condition, and the unique features of your apartment.

In addition, an Engel & Völkers consultant can perform an on-site evaluation and consider aspects that automated tools cannot assess, such as interior finishes, sunlight exposure, or scenic views.

The impact of location

Location remains one of the most influential factors in determining price. An apartment in central Lisbon or with sea views in the Algarve will naturally be valued higher. Proximity to public transport, schools, local shops, and green spaces also significantly affect market value.

Property condition and upgrades

A well-maintained or recently renovated apartment can be sold for a considerably higher price. Investing in small improvements such as repainting walls, replacing fixtures, repairing doors, or updating the kitchen can improve buyer perception and increase the final sale price.

For more details on how to prepare your home for sale, Engel & Völkers provides several practical suggestions and resources.

Avoid common mistakes

Many owners overestimate their property’s value due to emotional attachment or past investments. However, the market responds to current conditions, not individual perception. Overpricing can lead to the apartment staying too long on the market and eventually being devalued.

Another common mistake is relying solely on advertised prices, which often do not reflect actual selling prices. Basing your decision on realistic estimates is the best way to avoid frustration.

Legal documents and requirements

Before listing your apartment, make sure all documents are in order. This includes the property permanent certificate, land registry, occupancy permit, technical housing file, and energy certificate.

Having complete documentation speeds up the process and builds buyer trust. The Engel & Völkers team can help ensure all your documents are up to date and legally compliant.

The role of the real estate agency in price definition

Working with a real estate agency to sell your apartment has several advantages. In addition to valuation tools, consultants have experience negotiating similar properties and know how to present your apartment in the most appealing way.

Engel & Völkers combines local expertise with global reach, offering a comprehensive service from pricing to final sale.

Capital gains and tax implications

When determining the price, consider all associated costs, including commissions, deed expenses, and taxes. Profits from the sale may be subject to taxation, especially in the case of capital gains.

Planning ahead helps avoid unpleasant surprises and ensures you maximise your return. Consulting an accountant or real estate advisor is highly recommended at this stage.

Successful selling requires strategy

Selling your apartment is not just about finding a buyer — it’s about securing the best price, in the shortest time, with the least hassle. And that starts by setting a realistic, attractive, and competitive asking price.

If you’re considering selling your property, don’t hesitate to contact Engel & Völkers. Our experienced team in the real estate sector can provide full and personalised support, ensuring your apartment is marketed effectively and valued appropriately. Because successful selling is, above all, about selling with knowledge and confidence.