What should I study to work in real estate?

The importance of academic training

While a university degree isn’t mandatory to work in real estate, academic training can provide a significant advantage. Courses in fields like Management, Marketing, Economics, and Law offer strong foundations to understand real estate market dynamics and tackle the profession's challenges.

For example, a Law degree can empower a real estate consultant to handle contracts, legislation, and regulations more effectively. Meanwhile, Marketing training is essential for developing property promotion strategies.

Additionally, an Economics or Management background equips professionals with tools to analyze market trends, calculate fair prices, and efficiently manage business operations. To evaluate your profile for this field, consider taking this quiz to determine if you have the skills needed to excel as a real estate consultant.

Technical courses and specialized training

Besides academic education, specific technical courses are indispensable for those aiming to work in real estate. Areas like Real Estate Mediation are particularly important, as they prepare professionals to act as intermediaries in negotiations, ensuring legal and efficient transactions.

It’s also crucial to have expertise in Property Valuation, which enables accurate determination of a property's fair value—an essential factor for both buyers and sellers.

Moreover, training in Negotiation Techniques equips professionals to achieve favorable agreements for all parties involved. Leading companies in the sector, such as Engel & Völkers, offer continuous training to support their consultants' development. Learn more about starting a promising real estate career with the support of a recognized brand.

Essential technical skills

Working in real estate requires technical skills beyond mere sales intermediation. A successful consultant should be able to conduct detailed market analyses, identifying trends, promising areas, and price fluctuations that may impact transactions.

Mastery of real estate law is equally important, covering contracts, leases, and other legal aspects of the sector to ensure all transactions are secure.

Another critical aspect is proficiency in digital tools, such as real estate management software and online platforms for property promotion and client attraction. In today’s increasingly digital landscape, utilizing social media and creating effective digital marketing strategies is vital for reaching a broader audience.

Development of interpersonal skills

In addition to technical expertise, success in real estate heavily relies on interpersonal skills that foster strong relationships with clients, colleagues, and partners. Communication skills are among the most important for real estate professionals. Listening to and understanding clients’ needs while conveying information clearly and effectively builds trust and client loyalty.

Empathy plays a key role, especially as buying or selling a property can be emotionally taxing for clients. Demonstrating patience and sensitivity helps create a smoother and more positive experience.

Lastly, effective problem-solving abilities are indispensable. Unexpected situations may arise during negotiations or transactions, and a well-prepared professional knows how to find quick and efficient solutions.

Marketing and social media in real estate

In an increasingly digital world, marketing plays a crucial role in the real estate sector. Knowing how to use social media to promote properties and attract clients is an essential skill for standing out in the market. Platforms like Instagram, Facebook, and LinkedIn enable the creation of engaging content, such as high-quality photos, virtual tour videos, and market-related posts.

Content marketing, including articles, blogs, or informative newsletters, can position you as a trusted authority in the sector. A real estate consultant who invests in digital marketing can reach a wider audience, strengthen their personal brand, and generate more business opportunities.

Partnerships and networking

Success in real estate also depends on the ability to build a solid network. Partnerships with lawyers, architects, banks, and other professionals related to the market can open doors and generate valuable referrals.

Attending industry events like real estate fairs and workshops is an excellent way to expand your network and stay updated on market trends. For those working in real estate, surrounding yourself with a reliable network of professionals can make all the difference in achieving results.

How to start in real estate

If you’ve decided to work in real estate, the first step is to invest in training and gain practical experience. Joining a recognized company like Engel & Völkers can be an excellent way to start, as these companies provide resources, training, and continuous support to their consultants.

For those who prefer to work independently, it’s essential to build a strong personal brand, invest in continuous training, and stay informed about market trends. Combining knowledge, dedication, and a strategic approach can make all the difference in building a solid and successful career in real estate.

Working in real estate is more than just a profession; it’s an opportunity to thrive in a dynamic and challenging sector. Investing in education, developing technical and interpersonal skills, and leveraging digital marketing opportunities are crucial steps toward success. If you’re ready to take your first steps in this career or want to assess whether you have the ideal profile to become a real estate consultant, take this quiz. To start your journey with the support of a leading market brand, explore how starting your career as a real estate consultant can open doors to a promising future.