The attractiveness of rural areas is a concept increasingly highlighted by local authorities, eager to successfully market their image, usually through dedicated economic development agencies. This concept includes the economic and tourism aspects, which pushes households to settle there. Hence, there are differences across France in terms of attractiveness. Currently, the Atlantic regions are highly rated, and record a high population. In a more isolated manner, the Var also stands out in the south, offering an outstanding living environment.
Real estate market in the Var, an attractive department
Real estate market favoured by "residential migration"
With a current population of over one million, the Var is the department whose net migration is growing faster in the Provence-Alpes-Côte d'Azur region, with an average rate close to 0,5 % over the last decade. Nevertheless, when going through the figures, it appears that this population growth is the result of "residential migration". In effect, a rather old population is arriving, while another of young graduates goes to seek work outside, especially in the neighbouring Bouches-du-Rhône.
In fact, driven by tourism and the activity of public services, the Var economy does not provide enough jobs to its population of young workers. As a consequence, there is a gradual aging of the population, which nonetheless benefits certain sectors such as real estate. Actually, among the retirees who come to take up residence, most of them arrives with a significant capital, and they do not hesitate to invest in a main or secondary home. This is why on a purely real estate plan, the Var remains a very attractive and dynamic department.
Second homes: The Var is a top-ranked department
On July 11th, “Propriétés Le Figaro” published a study on the French dream destinations where to install one’s second home. It turns out that in the top 10 of this ranking, seven of the mentioned destinations are in the Var. Grimaud, a small authentic village nestled in the bay of Saint-Tropez keeps the first place, followed by Rayol-Canadel-sur-Mer. Two picturesque destinations overlooking the sea, dotted with villas offering sumptuous panoramas.
In fact, the seaside destinations figure prominently in this ranking, since you can find Gassin (n ° 4), Saint-Tropez (n ° 5), Ramatuelle (n ° 7), Le Lavandou (n ° 8) and Bormes-les-Mimosas (No. 9). Knowing that this classification includes indicators such as the amount of annual sunshine, the proximity of services and leisure, the quality of the living environment, the share of prestige or the share of second homes in a city, it is an indication of the attractiveness of the Var department in real estate, despite the subjective limits that always imposes this kind of analysis.
Nos propriétés dans le Var
Buying a property in the Var for an exceptional living environment
Furthermore, it is not surprising that a department like the Var appears among the most attractive destinations, both in tourism and in the real estate market. In fact, with its 432 kilometres of magnificent coastline, it offers a natural setting between the Mediterranean Sea and mountains, with medium-sized cities that have the advantage of being alive throughout the whole year. For example, not far from Saint-Tropez, the town of Saint-Raphaël is a living urban centre of 15,000 inhabitants, which combines the dynamism of a city with the presence of the pine forest and nearby “Calanques”.
Also, the charm of the Var hinterland is well established, made of harmonious mountains and small authentic villages. Additionally, investors particularly appreciate the accessibility of the region, which is well served with the TGV train Paris-Nice route, as well as flights from Nice airport, which is located nearby.
Investing in a second home in the Var, a safe bet
Therefore, the Var coastline remains more than ever a dynamic terrain for the second home market. Stimulated by a demographic composed of retirees with a certain purchasing power, the Var attractiveness is no longer to be proved.