A bit of history
Invented in the 19th century
by a merchant who wanted to sell his unsold stock, sales are always eagerly awaited by the French. Framed by law since the beginning of the 20th century, these are held for several weeks every winter and summer and are the opportunity to enjoy generous discounts in most shops.
In Paris, department stores display their best labels to attract onlookers and a real spectacle is presented in certain alleys. The area of
Châtelet-les-Halles and Rue de Rivoli is among the most visited quarters at this time of the year, due to the hundreds of shops that are present in the neighbourhood. This is a fascinating playground for shopaholics.
On the side of the
Rue des Francs-Bourgeois,
on the other hand, the atmosphere is calmer, but also more unusual. Grand fashion houses and cosmetic brands (Mac, Guerlain ...) sit alongside incredible interior design shops and prestigious tea houses (Mariages Frères, Palais des Thés).
Some iconic places to go sales shopping
Among the most famous shopping temples are the department stores on Boulevard Haussmann, which have extended opening hours on Sundays during the sales.
The Galeries Lafayette
are the most famous signs and attract many Parisians in their imposing 19th-century buildings.
The weeks of sales are also the perfect opportunity to acquire a few haute-couture pieces at bargain prices and enjoy the splendour of the luxury boutiques of Paris.
The avenue Montaigne is perfectly suited for this exercise with the Dior, Valentino and Nina Ricci stores, as well as rue du Faubourg-Saint-Honoré and its Chanel, Gucci and Yves Saint-Laurent boutiques.
The Place Vendôme
is interesting for its jewellers, while the Palais des Congrès devotes a whole floor to the sales of the Hermès brand each year.
Some suggestions to combine business with pleasure.
A large city like Paris has the advantage of
offering boutiques to suit all budgets
, from thrift shops to international brands. During the sales, the less well-off will appreciate going to shops like the now-famous Kilo Shop, on the rue de la
Verrerie and Boulevard Saint-Germain
, where you can pay for second-hand purchases by weight to reduce clothes waste.
Rue du Faubourd-du-Temple has a long series of small inexpensive ready-to-wear stores, among which you can search for hidden gems. Those with slightly more flexible budgets could visit the Italie Deux shopping centre, more breathable and less crowded than others during the sales with a large number of branded stores, such as Agatha, Sephora, Levi's or Zara.
What is personal shopping?
For a few years now, a new trend has emerged in the shopping centres, especially during the sales -
. This practice involves using the services of a fashion professional or an image advisor to assist the client in the renewal of his or her wardrobe. They are used to take advantage of sales without giving in to impulse purchases and determining the needs of the buyer in advance.
The personal shopper advises the client about
clothes that flatter their build
, colours that suit them and the shops with the best deals. A personal shopper helps people to define their sense of style and to perfect their look. It's a customised way of making the most of the sales period and sorting through multiple temptations while saving time. These professionals can be found on the internet as freelancers, and are also employed by many shopping centres and major brands, such as the