Gernika-Lumo, located in the Busturialdea region, is a strategic hub in Bizkaia, thanks to its excellent connectivity and its position in the Urdaibai Biosphere Reserve. It is 33 km from Bilbao, with quick connections via the N-637 and BI-635 roads. It also has various Bizkaibus lines that connect the municipality with the capital every 15 minutes on weekdays, as well as Euskotren service with a frequency of every 30 minutes. On the other hand, Gernika is globally known through Picasso's work following the bombing of the town on the civilian population on April 26, 1937. A symbol of peace, the town, head of the region, also has historical symbols of Basque autonomy such as the Casa de Juntas and the Tree of Gernika. It is also an icon of Basque tradition and culture, with the celebration, for example, every Monday of a traditional market in the town, as well as being the municipality that hosts one of the best Jai Alai courts in the world, with a capacity for 1,500 spectators.
This Basque municipality is the heart of the Urdaibai Biosphere Reserve; an important natural enclave recognized by UNESCO in 1984, with wetlands, beaches like Laida and Laga, and opportunities for hiking and ecotourism, which greatly increases the residential and tourist appeal of the area. According to the latest data collected in 2024, Gernika-Lumo currently has 17,033 inhabitants with a density of 1996.41 inhabitants/km² and an area of 8.47 km².